Pride Through Expertise: How LGBTQ+ Perspectives Shape Modern Marketing

Behind every audience, customer, and community is a human story. Great marketing starts there.

Join us for an evening of practical conversations exploring how different perspectives help us build relevant marketing, strong customer experiences, and deep connections with the people we serve.

Together, we’ll look at what happens when we move beyond assumptions and focus on understanding the people behind the data.

*Please note that there will be photos and videos taken at the event. If you do not wish to be recorded or photographed, reach out to the event host on the spot.

**To enter the building, you'll need to show an official ID (passport or NIE/DNI) to security. Be sure to provide your full name when signing up

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Agenda
06:00 PM - 06:30 PM

Welcome drinks and snacks
06:30 PM - 06:50 PM

Warm up activity
Prize included!
06:50 PM - 07:15 PM

First talk
Cindy Nasenya, Digital Marketer @ Sanaa & Strategy
Cultural Intelligence in Digital Spaces: Building Marketing That Resonates Beyond the Algorithm
07:15 PM - 07:45 PM

Second talk
Bebhinn McDonnell, CS Training Lead @ Semrush
Why Customers Stay: The Human Layer Behind Loyalty
07:45 PM - 08:00 PM

Break
08:00 PM - 08:30 PM

Final talk
Alyssa Dillard, Creative Director @ Ocra.Studio
Building Marketing Ecosystems that Evolve with Culture: What Marketers Can Learn from Queer Creators, Fandoms, and Cultural Movements
08:30 PM - 09:45 PM

Closing remarks, drinks & networking