Crafting the Future - How New Technologies reshaping Beverage Alcohol Industry

Join the Princeton Tech Meetup community for an evening of networking, collaboration, and insightful discussions on Crafting the Future: How New Technologies and Creative Agencies Are Reshaping the Beverage Alcohol Industry

Speaker:
Cathy Lewis - Product Owner D2C, E-comm & Brand Homes North America at Diageo

Cathy is a digital veteran within the beverage company Diageo. Currently serving as Digital Product Owner for D2C, E-commerce, and Brand Homes in North America she has led groundbreaking initiatives at Diageo, including the integration of Direct to Consumer options on brand sites. Collaborating seamlessly with the E-commerce team and Channel Advisor, Cathy Lewis has elevated Diageo's brand visibility and online presence.
In the capacity of Digital Product Owner for D2C, E-commerce, and Brand Homes in North America, Cathy Lewis has demonstrated exemplary cross-functional leadership, overseeing the integration of direct checkout on multiple brands, such as Mr.Black, 21 Seeds, and Balcones. Her role also involved managing the upgrade of Point of Sale (POS) sales systems for US Whiskey brand homes, implementing First Data's Clover system to enhance transaction efficiency within Diageo.
A seasoned expert in digital program management, Cathy executed various impactful programs across North America, contributing to Diageo's commercial and marketing success. This includes the execution of a cross-market Whisky tasting plan (Whisky5.com) and the establishment of a CRM program (Adobe Campaign), fostering enhanced customer engagement.
As a digital ambassador for Diageo, Cathy successfully managed agency relations in North American and Latin American regions, addressing brand and agency issues and implementing innovative programs. Her technical collaboration sessions across diverse locations underscore her strong interpersonal and communication skills.

As a Digital Product Owner, Cathy Lewis continues to be a catalyst for Diageo's digital innovation, contributing significantly to the organization's digital journey.