PR and Marketing | Modern Day Thought Leaders

Becoming a thought leader on paper may seem like a relatively easy task. However, the reality of it is that it takes a lot of time, effort, and expertise to successfully launch yourself into the role of a thought leader.

Join us on the 24 November to gain some insight into how you can establish yourself as a thought leader.

🔍Topic:
Thought leaders have grown in numbers over the last couple of years as more social platforms have become used for professional use.

- Is investing in thought leadership worth the time, effort, and money?
- What kind of competitive edge do thought leaders have over others in their industry?
- How do we become thought leaders?
- What value does this add to a PR strategy?
- What does the term mean and what are the key components of a solid thought leadership strategy?

Join us at our beautiful office on the Herengracht to find the answers to these questions!

🔍Location:
Herengracht 252, 1016BV

🔍Speakers:

Matias Rodesvich
Matias Rodsevich is PRLab’s founder and CEO with more than 10 years experience of PR and communications within the tech space — from managing PR for IBM and Google in Argentina, to founding his own agency and community with over 1200 members. Matias is also the author of The PR Paradox, a book that addresses how to master the art of PR as a startup or scaleup.

Tarina Meiring

Tarina Meiring is a communications and behavioural marketing expert. Founder of Mapula Media Group, which has scaled to multiple continents in just four years, and co-founder of the behavioural linguistic company I/RISE, Tarina’s expertise lies in understanding human behaviour and the way it affects your language to create purpose-led businesses and teams.

With a degree in psychology and an honours degree in history, Tarina leverages her passion and skill in writing to tap into behavioural, science-based strategies. Over the past decade, Tarina has worked with startups, scaleups and corporates spanning 3 continents, championing the need for authentic communication to cultivate success in both a personal and professional context.