Name: 🎯 Sales OStin. Sales Negotiation Mastery
Start: 2025-10-30T23:00:00.000Z
Location: Capital Factory

**Join our monthly event, "Sales OStin," for sales leaders 🚀.**

**​Join fellow sales leaders to explore innovative approaches to building customer relationships without relying on cold calls.**

​**We'll discuss:**
​☕ Strategies for developing warm leads through referrals and networking
☕ Techniques for nurturing relationships before the first sales conversation
☕ How to leverage content and social selling to attract potential clients
☕ Expert perspectives on building a strong brand that attracts customers

​**We'll also examine:**

* ​🚩 The negative impact of cold calls on company brand and customer relationships
* ​✨ How to transition from cold outreach to warm engagement strategies
* ​✨ Success stories and case studies from companies that have moved beyond cold calling

​**Perfect for:**
🌟 Sales Directors and VPs looking to innovate their outreach strategies
🌟 SDR Team Leads seeking to improve team performance and job satisfaction
🌟 Revenue Operations professionals focused on optimizing the sales funnel

​**Join us for an insightful discussion on evolving your sales approach in today's relationship-driven market!**

📋 **Agenda:**

* ​​6:00 - 6:30 PM. Open door. Network, drinks, snacks.
* ​​6:30 - 6:50. Welcome words.
* ​​6:50 - 7:10 PM. Session with Speaker 1
* ​​7:10 - 7:30 PM. Session with Speaker 2.
* ​​7:30 - 8:00 Q&A Panel.
* ​​8:30 PM - Doors close.

**👥** **Speakers:**
✅ **Speaker 1.** **[Alexander Laursen](https://www.linkedin.com/in/alexander-laursen-07909578/)** is the Sales Director at **[webAI](https://www.linkedin.com/company/webai-official/)**, leading strategic efforts to deliver AI-driven solutions to enterprise clients. With nearly a decade of experience in enterprise software sales, Alexander has developed deep expertise in observability, cybersecurity, and emerging technologies.

​Before joining webAI, he served as Regional Sales Director, Enterprise – TOLA at [Grafana Labs](https://www.linkedin.com/company/11062162/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BaPvhyDjcQRCCV8g8MYB0ZQ%3D%3D), a leading provider of open-source observability solutions. He also held roles such as Enterprise Account Executive and Regional Sales Director for Commercial – US Central & Southeast during his tenure. His earlier career includes impactful positions at cybersecurity firms [Rapid7](https://www.linkedin.com/company/rapid7/) and [Carbon Black](https://www.linkedin.com/company/carbon-b1ack/), where he built a solid foundation in security-focused enterprise sales.

​Alexander holds a Bachelor's degree from Babson College and studied internationally at Herlufsholm Skole og Gods in Denmark. Based in Austin, Texas, he is known for his strategic approach, leadership, and ability to bridge technical innovation with business outcomes.

​​✅ **Speaker 2. [Jeff Riojas](https://www.linkedin.com/in/jeffriojas/)** is the VP Enterprise Sales at **[Logically](https://www.linkedin.com/company/logicallymssp/)**, ex-Senior Sales Director at **[EZO](https://www.linkedin.com/company/ezosolutions/)**, a leading cloud-based asset management solutions provider. With over a decade of experience in enterprise software and SaaS sales, Jeff has built a reputation for driving growth, leading high-performing teams, and aligning technology with business goals.

​Before joining [EZO](https://www.linkedin.com/company/ezosolutions/), Jeff held senior roles at several prominent tech companies. He served as Global Head of Sales at [Atlas One](https://www.linkedin.com/company/atlasone/), where he established the company’s sales infrastructure across North America and Europe. Jeff also held senior sales leadership positions at [Epicor](https://www.linkedin.com/company/epicor/) and [Indeed](https://www.linkedin.com/company/indeed-com/), managing large sales teams and delivering top-ranked performance in North America.

​Earlier in his career, Jeff held roles at [Telogis](https://www.linkedin.com/company/telogis/) (a Verizon company), [CA Technologies](https://www.linkedin.com/company/ca-technologies/), and [Dell](https://www.linkedin.com/company/delltechnologies/), where he developed a deep foundation in customer engagement, CRM systems, and go-to-market strategy.
​Jeff's expertise aligns technology solutions with business objectives, ensuring clients achieve tangible results. His deep understanding of the SaaS landscape and commitment to customer success make him a valuable asset to any discussion on digital transformation.

​He holds a degree from the University of Texas at Austin and is based in the greater Austin area. At the event, Jeff will share insights on how AI and cloud technologies can streamline operations and accelerate enterprise growth.

🎤 **Moderator**
​✅ **[Valentyn Yaromenko](https://www.linkedin.com/in/yaromenko/),** Founder and CEO of **[Big Sister AI](https://www.linkedin.com/company/83067866/admin/dashboard/)** and **[WhiteSales](https://www.whitesales.ua/en)**, built Ukraine's largest sales consulting company. With experience scaling businesses during revolutions and war, he develops AI-driven tools to enhance sales team performance.
👉 **Registration:** [https://lu.ma/4jvtjabb](https://lu.ma/4jvtjabb)

🚗 **[Parking](https://capitalfactory.com/parking/)**
​​Capital Factory Austin offers parking validations between 5 and 9:30 PM, Monday through Friday. Guests must enter the garage at 5:00 pm or later and leave before 10:00 pm to have their parking. **Validated down to $8 using a coupon** the front desk host provided.

**Hosts and sponsors:**
​​1) **[Big Sister AI](https://www.big-sister.ai/)** \- Sales Score Tracker\.

​**Big Sister** helps US SMBs solve the challenge of measuring and boosting sales productivity by providing an AI-powered Sales Score Tracker that evaluates skills in calls, meetings, emails, and CRM interactions and offers personalized advice to enhance performance. To explore DEMO, [click here](https://www.big-sister.ai/demo).

​​2) **[Capital Factory](https://capitalfactory.com/)** is the center of gravity for entrepreneurs in Texas.

​​They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. To sign up for a Capital Factory coworking membership, [click here](https://capital-factory.officernd.com/signup?office=5d1bcda0dbd6e40010479eec).

Sales OStin🌟 Elevating Sales Through Technology &Innovation

Lucy Yaromenko

Tristan Macelli

Serhii K

Constantine Koptelov

Mackenzie Schafer

Drew Arnold

Maria Flores

Michael Martinez

Ryan Favela

Andres Infante

ambarpariddi

karladariela1

Justin Runes

☕ Sales OStin. Beyond Cold Calls: The Art of Warm SDR Strategies

Capital Factory

**Join fellow sales leaders to explore common pitfalls in sales processes and strategies to prevent revenue loss.**

​**We'll discuss:**
​💡 Identifying critical mistakes that lead to missed opportunities and lost deals
💡 Strategies for optimizing your sales funnel to minimize revenue leakage
💡 How to leverage data and analytics to spot and correct costly errors
💡 Expert perspectives on building resilient sales processes

​**We'll also examine:**

* ​📈 The impact of sales mistakes on company growth and customer relationships
* ​✨ How to create a culture of continuous improvement in your sales team
* ​✨ Success stories of companies that have overcome significant revenue drains

**​Perfect for:**
👥 Sales Directors and VPs looking to fine-tune their sales strategies
👥 Revenue Operations professionals focused on maximizing sales efficiency
👥 Founders and C-level executives aiming to boost overall company performance
​Join us for an insightful discussion on safeguarding your revenue and elevating your sales approach in today's competitive market!

​📋 **Agenda:**

* ​​6:00 - 6:30 PM. Open door. Network, drinks, snacks.
* ​​6:30 - 6:50. Welcome words.
* ​​6:50 - 7:10 PM. Session with Speaker 1
* ​​7:10 - 7:30 PM. Session with Speaker 2.
* ​​7:30 - 8:00 Q&A Panel.
* ​​8:30 PM - Doors close.

**👥** **Speakers:**

* ​Expert leaders from top companies will be announced soon, sharing invaluable sales insights and experience.

🎤 **Moderator**
​✅ **[Valentyn Yaromenko](https://www.linkedin.com/in/yaromenko/),** Founder and CEO of [Big Sister AI](https://www.linkedin.com/company/83067866/admin/dashboard/) and [WhiteSales](https://www.whitesales.ua/en), built Ukraine's largest sales consulting company. With experience scaling businesses during revolutions and war, he develops AI-driven tools to enhance sales team performance.
👉 **Registration:** [https://lu.ma/7msqdhc6](https://lu.ma/7msqdhc6)

🚗 **[Parking](https://capitalfactory.com/parking/)**
​​Capital Factory Austin offers parking validations between 5 and 9:30 PM, Monday through Friday. Guests must enter the garage at 5:00 pm or later and leave before 10:00 pm to have their parking. **Validated down to $8 using a coupon** the front desk host provided.

**Hosts and sponsors:**
​​1) **[Big Sister AI](https://www.big-sister.ai/)** \- Sales Score Tracker\.

​**Big Sister** helps US SMBs solve the challenge of measuring and boosting sales productivity by providing an AI-powered Sales Score Tracker that evaluates skills in calls, meetings, emails, and CRM interactions and offers personalized advice to enhance performance. To explore DEMO, [click here](https://www.big-sister.ai/demo).

​​2) **[Capital Factory](https://capitalfactory.com/)** is the center of gravity for entrepreneurs in Texas.

​​They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. To sign up for a Capital Factory coworking membership, [click here](https://capital-factory.officernd.com/signup?office=5d1bcda0dbd6e40010479eec).

💸 Sales OStin. Costly Sales Mistakes: How to Avoid the Revenue Drain

**Join fellow sales leaders to explore strategies for creating and maintaining a high-performing sales team.**

​**We'll discuss:**
​**🌟** Innovative approaches to identifying and attracting top sales talent
**🔍** Effective onboarding techniques to set new hires up for success
**🌟** Strategies for developing and retaining your best performers
**🌟** How to create a culture of continuous improvement and motivation
**🌟** Leveraging technology and data in team building and management

**​We'll also examine:**

* ​The impact of a strong sales team on overall business growth
* ​How to align your hiring process with your company's sales goals
* ​Success stories from companies that have built exceptional sales teams

​**Perfect for:**
👍 Sales Directors and VPs looking to optimize their team structure
👍 HR professionals focused on sales talent acquisition and retention
👍 Founders and C-level executives aiming to scale their sales operations
​Join us for an insightful discussion on building and nurturing a sales team that consistently drives results in today's competitive market!

📋 **Agenda:**

* ​​6:00 - 6:30 PM. Open door. Network, drinks, snacks.
* ​​6:30 - 6:50. Welcome words.
* ​​6:50 - 7:10 PM. Session with Speaker 1
* ​​7:10 - 7:30 PM. Session with Speaker 2.
* ​​7:30 - 8:00 Q&A Panel.
* ​​8:30 PM - Doors close.

**👥** **Speakers:**

* ​Expert leaders from top companies will be announced soon, sharing invaluable sales insights and experience.

🎤 **Moderator**
​✅ **[Valentyn Yaromenko](https://www.linkedin.com/in/yaromenko/),** Founder and CEO of[ Big Sister AI](https://www.linkedin.com/company/83067866/admin/dashboard/) and [WhiteSales](https://www.whitesales.ua/en), built Ukraine's largest sales consulting company. With experience scaling businesses during revolutions and war, he develops AI-driven tools to enhance sales team performance.
👉 **Registration:** [https://lu.ma/zain7xii](https://lu.ma/zain7xii)

🚗 **[Parking](https://capitalfactory.com/parking/)**
​​Capital Factory Austin offers parking validations between 5 and 9:30 PM, Monday through Friday. Guests must enter the garage at 5:00 pm or later and leave before 10:00 pm to have their parking. **Validated down to $8 using a coupon** the front desk host provided.

**Hosts and sponsors:**
​​1) **[Big Sister AI](https://www.big-sister.ai/)** \- Sales Score Tracker\.

​**Big Sister** helps US SMBs solve the challenge of measuring and boosting sales productivity by providing an AI-powered Sales Score Tracker that evaluates skills in calls, meetings, emails, and CRM interactions and offers personalized advice to enhance performance. To explore DEMO, [click here](https://www.big-sister.ai/demo).

​​2) **[Capital Factory](https://capitalfactory.com/)** is the center of gravity for entrepreneurs in Texas.

​​They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. To sign up for a Capital Factory coworking membership, [click here](https://capital-factory.officernd.com/signup?office=5d1bcda0dbd6e40010479eec).

🏆 Sales OStin. Building a Winning Sales Team

Join fellow sales leaders to explore leveraging data for more effective sales management and team performance ✨

​**We'll discuss:**
​📊 Identifying the most crucial sales metrics for your business
📈 Strategies for collecting and analyzing sales data efficiently
📈 How to use metrics to drive decision-making and strategy
📊 Balancing quantitative data with qualitative insights
📈 Leveraging AI and advanced analytics in sales management

​**We'll also examine:**

* ​**⚙️** The impact of data-driven management on sales team productivity
* ​**⚙️** How to align metrics with overall business goals
* ​**⚙️** Success stories from companies that have mastered data-driven sales management

​**Perfect for:**
**📌** Sales Directors and VPs looking to optimize their management approach
**📌** Revenue Operations professionals focused on improving sales analytics
**📌** Founders and C-level executives aiming to enhance overall sales performance

​Join us for an insightful discussion on harnessing the power of data to drive sales success in today's competitive market!

​📋 **Agenda:**

* ​​6:00 - 6:30 PM. Open door. Network, drinks, snacks.
* ​​6:30 - 6:50. Welcome words.
* ​​6:50 - 7:10 PM. Session with Speaker 1
* ​​7:10 - 7:30 PM. Session with Speaker 2.
* ​​7:30 - 8:00 Q&A Panel.
* ​​8:30 PM - Doors close.

**👥** **Speakers:**

* ​Expert leaders from top companies will be announced soon, sharing invaluable sales insights and experience.

🎤 **Moderator**
​✅ **[Valentyn Yaromenko](https://www.linkedin.com/in/yaromenko/),** Founder and CEO of [Big Sister AI](https://www.linkedin.com/company/83067866/admin/dashboard/) and [WhiteSales](https://www.whitesales.ua/en), built Ukraine's largest sales consulting company. With experience scaling businesses during revolutions and war, he develops AI-driven tools to enhance sales team performance.
👉 **Registration:** [https://lu.ma/rwtkei1l](https://lu.ma/rwtkei1l)

🚗[ ](https://capitalfactory.com/parking/)**[Parking](https://capitalfactory.com/parking/)**
​​Capital Factory Austin offers parking validations between 5 and 9:30 PM, Monday through Friday. Guests must enter the garage at 5:00 pm or later and leave before 10:00 pm to have their parking. **Validated down to $8 using a coupon** the front desk host provided.

**Hosts and sponsors:**
​​1) **[Big Sister AI](https://www.big-sister.ai/)** \- Sales Score Tracker\.

​**Big Sister** helps US SMBs solve the challenge of measuring and boosting sales productivity by providing an AI-powered Sales Score Tracker that evaluates skills in calls, meetings, emails, and CRM interactions and offers personalized advice to enhance performance. To explore DEMO, [click here](https://www.big-sister.ai/demo).

​​2) **[Capital Factory](https://capitalfactory.com/)** is the center of gravity for entrepreneurs in Texas.

​​They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. To sign up for a Capital Factory coworking membership, [click here](https://capital-factory.officernd.com/signup?office=5d1bcda0dbd6e40010479eec).

📊 Sales OStin. Data-Driven Sales Management

Join fellow sales leaders to explore strategies for mastering the art of sales negotiation and closing deals confidently.

​**We'll discuss:**
​🎯 Techniques for identifying and leveraging key negotiation points
🎯 How to build rapport and trust during negotiations
🎯 Balancing assertiveness with flexibility in deal-making
🎯 Using data and insights to strengthen your negotiation position

**​We'll also examine:**

* ​**🤝** The impact of effective negotiation skills on sales performance and revenue
* ​**🤝** How to align negotiation strategies with overall business goals
* ​**🤝** Success stories from companies that have mastered the art of closing deals

​**Perfect for:**
#️⃣ Sales Directors and VPs looking to enhance their team's negotiation skills
#️⃣ Revenue Operations professionals focused on improving deal closure rates
#️⃣ Founders and C-level executives aiming to boost overall sales performance

​Join us for an insightful discussion on honing your negotiation skills to close more deals with confidence in today's competitive market!

​📋 **Agenda:**

* ​​6:00 - 6:30 PM. Open door. Network, drinks, snacks.
* ​​6:30 - 6:50. Welcome words.
* ​​6:50 - 7:10 PM. Session with Speaker 1
* ​​7:10 - 7:30 PM. Session with Speaker 2.
* ​​7:30 - 8:00 Q&A Panel.
* ​​8:30 PM - Doors close.

**👥** **Speakers:**

* ​Expert leaders from top companies will be announced soon, sharing invaluable sales insights and experience.

🎤 **Moderator**
​✅ **[Valentyn Yaromenko](https://www.linkedin.com/in/yaromenko/),** Founder and CEO of [Big Sister AI](https://www.linkedin.com/company/83067866/admin/dashboard/) and [WhiteSales](https://www.whitesales.ua/en), built Ukraine's largest sales consulting company. With experience scaling businesses during revolutions and war, he develops AI-driven tools to enhance sales team performance.
👉 **Registration:** [https://lu.ma/ev2uxvdm](https://lu.ma/ev2uxvdm)

🚗 **[Parking](https://capitalfactory.com/parking/)**
​​Capital Factory Austin offers parking validations between 5 and 9:30 PM, Monday through Friday. Guests must enter the garage at 5:00 pm or later and leave before 10:00 pm to have their parking. **Validated down to $8 using a coupon** the front desk host provided.

**Hosts and sponsors:**
​​1) **[Big Sister AI](https://www.big-sister.ai/)** \- Sales Score Tracker\.

​**Big Sister** helps US SMBs solve the challenge of measuring and boosting sales productivity by providing an AI-powered Sales Score Tracker that evaluates skills in calls, meetings, emails, and CRM interactions and offers personalized advice to enhance performance. To explore DEMO, [click here](https://www.big-sister.ai/demo).

​​2) **[Capital Factory](https://capitalfactory.com/)**[ ](https://capitalfactory.com/)is the center of gravity for entrepreneurs in Texas.

​​They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. To sign up for a Capital Factory coworking membership, [click here](https://capital-factory.officernd.com/signup?office=5d1bcda0dbd6e40010479eec).

🎯 Sales OStin. Sales Negotiation Mastery

Big Sister AI

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