Name: Tech Opportunity Fest
Start: 2024-05-25T00:00:00.000Z
End: 2024-05-25T20:00:00.000Z
Location: Platform Calgary

Calgary UX is honoured to welcome Greg Hallihan, Principal at Human Insights and Tiffany Kieboom Lead, UX Research at Benevity. They will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company.

In this session, they will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product.

Their key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well-organized user insights. They will discuss defining users through a process of stakeholder consultation and content review, as well as structuring data around Jobs to Be Done and product interactions. They will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis.

Calgary UX

Luis Berumen

Sandra Mills

Abena Edugyan

F@#$ User Personas

Online event

Calgary UX is happy to invite you to one of the largest design and innovation events in the region, UXCampYeg, which is back on May 18 at MacEwan University.

For the last two decades, UX Edmonton has been hosting sold-out events that strive to bring forward speakers who share experience-based lessons and insight.

**Get your discounted early bird tickets by April 5.**
**This price won’t last forever!**
[https://www.eventbrite.ca/e/ux-camp-2024-tickets-863392770017?aff=oddtdtcreator](https://www.eventbrite.ca/e/ux-camp-2024-tickets-863392770017?aff=oddtdtcreator)

## About this event

For the last two decades, UX Edmonton has been hosting sold-out events that strive to bring forward speakers who share experience-based lessons and insight.

UX Edmonton is proud to have hosted seasoned speakers such as Peter Merholz and Christina Wodtke at past UX Camps, and we can’t wait to announce this year’s exciting program soon!

### Workshops - Friday, May 17, 2024

TBA

### Conference - Saturday, May 18, 2024

Speakers and schedule TBA

For more information about UX Edmonton and past UX Camps, go to [uxedmonton.com](https://uxedmonton.com/).

Lital Dinchman

Noor Gias

UX Camp 2024  - Early bird tickets are on sale now!

11110 104 Ave NW

This event is free for future entrepreneurs, job seekers, career changers, students, and newcomers. On May 24 & 25, join us for a two-day adventure as you journey toward your future in Calgary's tech ecosystem.

**Get your ticket for one or both days here:**
https://www.tickettailor.com/events/calgaryux/1233455

Tech Opportunity Fest aims to create an inclusive environment where attendees can explore industry opportunities, meet new communities, and build your network.

Agenda (More details will be added):

**Friday 24 - 6:00 to 8:00 pm:**
Opening Ceremony, Panels and Networking

**Saturday 25 - 8 am to 2 pm:**
Community and career fairs, workshops and networking.

The MegaTech Meetup connects multiple tech communities in creative coalition-making, networking, and learning from each other in Calgary's tech space. The goal is to break down barriers, de-commission some silos, and build a more vibrant tech ecosystem.

**Meet new people from other groups in the tech industry, grow your network, and expand your horizons.**

Gunchin

Yevhen Che

Tech Opportunity Fest

Platform Calgary

Search {networkName}

Groups

{PRO_NETWORK_NAME} is on Meetup Pro with more than {PRO_MEMBER_COUNT} members across {PRO_GROUP_COUNT} Meetups worldwide. Meetup Pro is the professional tool for organizing and communicating a network of users, partners, contributors and members.

Calgary UX

Calgary UX

Who we are

Search Calgary UX

Upcoming events

Groups