Our 2024 events are themed ‘Marketing within Business Agility’. We're taking a holistic look at how marketing sits within an Agile organisation, shifting our viewpoint beyond the team to how we integrate our effort more effectively to deliver organisational strategy and success.

In this event, panel member **Anthony Coppedge** will be sharing how the most impactful creative ideas at IBM come from the people *doing* the work more than from the people *leading* the work. For Anthony, asking better questions is important so that 'ideation leads to practical activation'.
Delivery Lead at T&Pm **Graham Cassidy** will share his experiences of working with Agile clients, and talk through real examples of giving creatives the space they need but in an agile setting.
Agile Coach **Hamish McMinn** will be offering us perspectives from the world of engineering, including innovation in the automotive industry.

We’ll discuss key questions such as:

* What is leadership’s role in creating a culture of creativity?
* What processes and tools does an agile marketer have in their tool box to stimulate creativity?
* How can AI support creativity without constraining it?
* What organisational structures and strategies are needed to foster ingenuity?

The event will split into 2 sections

1. Exploring Culture and Creativity – the 'why' and the 'what'
2. Practical routes to improve Culture for Creativity – the 'how'

We’re also opening up our events to contributors. If you would like to offer a viewpoint in one of our ‘**soapbox slots**’ ( max 5 minutes timeboxed slot to contribute a view for discussion), please contact us on LinkedIn, on Meetup or by email.

Register now to be part of this learning experience!

Marketing Agility Community

Pam Ashby

Rachel Chapman

Barbara Vidal

Creating a Culture of Creativity: Building Business Agility

Online event

Our 2024 events are themed ‘Marketing within Business Agility’. We’ll be taking a holistic look at how marketing sits within an Agile organisation, shifting our viewpoint beyond the team into how an Agile approach allows us to integrate our effort more effectively to deliver organisational strategy and success.

We’re opening up our events to contributors. Let us know if you’d like to be part of:

* an expert panel, or
* if you would simply like to offer a viewpoint in one of our ‘soapbox slots’ ( max 5 minutes timeboxed slot to contribute a view for discussion).

This event will split into 2 sections

1. Exploring Experimentation and Data – the 'why' and the 'what'
2. Practical routes to improve Experimentation – the 'how'

Contact us to take part in this learning and sharing event on Experimentation and Data. You can do that on LinkedIn, on Meetup or by email. (We’ll acknowledge your offer, so if you don’t hear from us the message may not have got through!)

Register and/or offer to contribute now to be part of this learning experience!

Maru Waan

Liat Algranti Fern

Experimentation and Data: Building Business Agility

Through 2024, we're taking a holistic look at how marketing sits within an Agile organisation, shifting our viewpoint beyond the team into how an Agile approach allows us to integrate our effort more effectively to deliver organisational strategy and success.

This event will split into 2 sections

1. Exploring Customer Centricity – the 'why' and the 'what'
2. Practical routes to improve Customer Centricity – the 'how'

Panel members for this event include:
**Sheetal Thaker**, founder of formAgility. Sheetal will be highlighting why customers should be at the heart of everything we do.
**Alan Annis**, co-founder of one of the fastest growing companies in the U.S! He'll share the role a customer centric culture played in that.

Register now to be part of this learning experience!

***

**Have your Say!**

If you would like to offer a viewpoint, book a ‘soapbox slot’ ( max 5 minutes timeboxed slot to contribute a view for discussion).

Contact us on Meetup or LinkedIn to take part in this learning and sharing event on Customer Centricity. (We’ll always acknowledge your offer, so if you don’t hear from us the message may not have got through!)

Anthony Coppedge

Customer Centricity – Building Business Agility

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