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Build it and they will NOT come. Why Product & marketing need to work together

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Sakis T.
Build it and they will NOT come. Why Product & marketing need to work together

Details

Join us on Thursday, October 27th at 7pm EEST for the 10th Product 360 event. Konstantinos Giamalis, CPO at efood and George Yanakeas, Founder and CEO at Maya Insights will share with us examples of why Product & Marketing need to work together in order for the business to grow faster.

A product without customers is just a project. Customers without a meaningful product are just an unhappy audience. For the last few years and especially in product-led growth companies, we have seen that product & marketing have a lot of similar responsibility areas like design, research, messaging, segmentation, personas, targeting, etc.

Agenda

  • 19:00 - 19:05: Welcome & Intro
  • 19:05 - 19:50: Presentation & Fireside chat with Konstantinos and George
  • 19:50 - 20:15: Q&A
  • 20:15 - 20:20: Last notes and farewell
  • 20:20 - 21:00: Networking & Pizzas

COVID-19 safety measures

Event will be indoors
The event host is instituting the above safety measures for this event. Meetup is not responsible for ensuring, and will not independently verify, that these precautions are followed.
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