Hypothesis-Driven Product Management (Online Workshop)

Build – Measure – Learn. It all sounds so simple in theory. Yet, so many of us are trapped in some sort of feature factory. This online course is focused on one of the hardest and most valuable skills in product: asking smart questions, framing them as actionable hypotheses and deciding which experiments and opportunities to pursue. Learn more about how to uncover risky assumptions and set your team up for successful dual-track product management of discovery and delivery.

In a small group of max 12 participants, we will discuss how to work with hypothesis on a daily basis, how to trigger relevant decisions and how to contribute to transforming your company into a learning organization. Our homework assignment and pre-reading material will help us maximize the value we create in class.

Who is it for?
Product managers, product leaders (like Head of Product, CPOs) and other product people interested in escaping the feature factory and finding product-market fit by asking the right questions.

Key Takeaways

• Acquire a practical framework for working with hypothesis-driven product management
• Learn to distinguish between different kinds of hypotheses
• Work on your own example to practice choosing the right validation method
• Get tips on how to introduce a outcome-based way of working in your organization

Hands-on exercises

• including one homework assignment and pre-reading material
• writing hypotheses and setting up a hypothesis backlog
• working on real examples from your company
• choosing experiments based on hypotheses
• options for individual feedback after class

Certificate
All participants will receive a Product Academy Certificate for this course.

Breaks
The workshop includes short coffee breaks and a 1h lunch break which can be spent for online networking with the other participants or on your own.

Masterclass Outcome-Based Product Management
If you are looking for an even deeper learning experience, sign up for our 2-day Online Masterclass. The first day will focus on Hypothesis-Driven Management. On Day 2, we will dive into outcome-based prioritization (including working with opportunity-solution trees) and outcome-based roadmaps. Sign up for the 2-day Masterclass