Money Stories and Earning Our Keep - A Product Academy evening with Rich Mironov
Details
DON’T BRING A BACKLOG TO A GUNFIGHT!
Product managers talk about features. Executives talk about revenue. Money Stories are how product and technical leaders translate what they are building into how it will make money and why that work is essential. In terms that their audience understands. And product leaders need to understand how they are really measured to get the resources and respect they expect.
Bio: Rich has led product teams for 40 years, including six B2B software startups (3 exits) and 15 interim CPO roles. Today, he coaches product leaders. Rich is the author of "Money Stories: Communicating the Value of Product Work" and "The Art of Product Management." He been blogging about software product management since 2002 and launched the first Product Camps.
### 🗓️ Event Details
- Date: March 19, 2026
- Time: 18:30 – 20:30
- Location: Swisscom Office, Aargauerstrasse 10, 8048 Zürich (A huge thanks to our hosts!)
- Bonus: Rich will be giving away a limited number of free books to attendees!
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### 🎤 What to Expect
Rich Mironov has been a product executive and "coach to the stars" for over 30 years. In this session, he will dive into the messy reality of product leadership, scaling organizations, and why "the tech" is often the easiest part of the job.
The Agenda:
- 18:30: Doors Open & Welcome Drinks
- 19:00: Keynote by Rich Mironov
- 19:45: Q&A
- 20:15: Networking & Book Giveaway
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### 🎟️ Join Us!
Spaces are limited due to venue capacity at Swisscom. Don’t miss your chance to meet one of the original pioneers of the product management craft and connect with the Product Academy community.