IN-PERSON: Making retention fun - how games get players coming back for more

Making retention fun: how games get players coming back for more
Retention is a key focus for product teams, and the games industry has some great insights into how they think about engagement to attract and keep their users. While games have some unique difference to many products, the concepts in this talk are ones any product team can apply in their user journey. Retention is also not a once and done job, so thinking about opportunities to keep your customers engaged along the entire lifecycle of using your products will also be something discussed in the talk.

Our speaker:
Sebastian Pattom - a Senior Lead Product Manager at Electronic Arts (EA) will share his experiences and knowledge of his work in the retention space.

Our hosts:
Canva is a global online visual communications platform designed to empower the world to design. We create beautiful designs from presentations to infographics, videos, t-shirts and social media graphics.

We recently launched the Canva Visual Worksuite - a suite of new workplace products and features built to empower anyone to communicate visually, on any device, from anywhere in the world.

We believe that our responsibility goes far beyond business as usual, and that what’s good for business can be good for the world: This is part of our two-step plan. We truly believe that good for humanity is good for business, and times are really changing around people’s expectations of what they expect from businesses. We’ve come a long way, though we believe we’re still only 1% of the way there.

Thanks Canva! Check out their current product jobs.