The Cost of Well-Behaved Thinking

💡 What is this session about:
Design and strategy have become dangerously well-behaved.
In this Bootcamp Series session, we'll discuss how well-behaved thinking shows up in real product decisions, especially now that AI makes output cheap and options endless, and how to recover judgment when tradeoffs matter.

😍 Who should attend:
Product designers, PMs, and tech leads who feel the cost of shallow alignment. Senior ICs and emerging leads who want more influence on what gets prioritized (and why).

👀 What you'll do:
This is a live, interactive session. We'll discuss a real product case, identify where the decision gets stuck, and introduce the Critical User Needs as a decision lens and a practical way to ensure fast and effective judgment under uncertainty. Come ready to choose, not just discuss.

Warning: This event is not an AI demo, template overload, or a passive presentation.

👍 What you'll get:
You'll leave with a sharper language for spotting "well-behaved" drift and a decision lens you can apply the next time your team is busy, semi-aligned, and still not choosing.

🎽 Your facilitators:
Krasi Bozhinkova, Strategy Director @ Owtcome
Marco Torrente, Service Designer @ youandyourcustomers

Extra info at: www.bootcampseries.com.