On our second Product Community Greece webinar on December 15th we invite the Product and Innovation team of Upstream to talk about their challenges in prioritization as they are working towards balancing requests, deliverables & product evolution. We welcome Katerina Matthaiou, Product Innovation Director at Upstream, Vangelis Iliakis, Head of Technical Product and Engineering Operations at Upstream and Danai Panagiotarakou, Product Innovation Manager at Upstream to share their valuable insights!

This is a live webinar with a question panel. Feel free to join the panel and vote for the question that represents you or write your own question and let others vote here: https://app.sli.do/event/zszihe43

Once more, special thanks goes to our sponsor for this event, Orfium and Learnworlds, for supporting our initiatives!

Agenda

19:00 - 19:05 Welcome & Intro
19:05 - 19:10 A few words from our Sponsors
19:10 - 19:40 The Prioritization Challenge by Upstream
19:40 - 19:55 Q&A
19:55 - 20:00 Last notes and Good night

The Prioritization Challenge by Upstream

In this talk, the Upstream Product Innovation and Engineering teams will share insights on how they work and the processes they follow to balance delivery requests with product evolution while managing stakeholders’ input.

Meet the Speaker: Katerina Matthaiou, Product Innovation Director at Upstream

Katerina Matthaiou is managing Upstream’s Product Innovation department, driving the company’s product portfolio for the pillars of Channels & Advertising. Katerina is a multidisciplinary professional with broad experience in various fields, including Product Management and International Marketing. During her career, she has passed through different roles, including the ones of International Commercial Executive, Senior Campaign Manager, Consumer Acquisition Development Director and Digital Account Director. As a Product Innovation Director, she is leading a team of Product Managers and UI/UX Designers, driving the company’s strategic vision and product development for a set of channels, advertising platform infrastructure and Upstream’s Engagement & Multichannel Communication platform.

Meet the Speaker: Vangelis Iliakis, Head of Technical Product and Engineering Operations at Upstream

Vangelis Iliakis is managing the technical product & IT compliance departments of Upstream. During his career, he has worked as developer, systems & network engineer, technical team leader, project manager and PMO director. Prior to his current role, he led Upstream's organizational transformation, established new processes and delivered infrastructure consolidation & cost optimization projects. As Head of product, working with a team of eight technical product managers, the team is driving the next features of the company's platforms and lead the delivery of the new flagship customer engagement & acquisition platform of Upstream with key objectives to open new markets, improve operational efficiency of internal teams for execution of marketing campaigns and expand projects portfolio.

Meet the Speaker: Danai Panagiotarakou, Product Innovation Manager at Upstream

Danai Panagiotarakou is part of Upstream’s Product Innovation department. She is an experienced performance marketing & customer relationship management professional. During her career she has worked as campaign manager, CRM executive & product innovation manager. As Product Innovation Manager Danai leads the product roadmap for Upstream’s multichannel communication platform, participates in setting the vision & product strategy, safeguards smooth customer experiences, drives new features, monitors product performance, supports the commercial teams and gathers input across functions to ensure smooth product development.