From Ad Hoc to Strategic Improving – UX Maturity in Organisations

We are excited to invite you to our next Product Design Talks by Ergománia, where we’ll explore one of the most crucial—and often misunderstood—challenges in digital product development today: UX maturity. Across industries, from fintech challengers like Revolut and Nubank to digital-first retailers and global tech players, UX has become a cornerstone of strategy and culture. Yet many organizations—whether in banking, startups, or other sectors—lose their grounding. They hire designers, run user tests, build MVPs… but still struggle to connect these efforts with real business outcomes. So what separates teams that merely practice UX from those that are truly UX mature and grounded in impact? That’s exactly what we’ll unpack together.

## From Tactical Design to Strategic Advantage — Before It’s Too Late

### Dr. Rung András - Founder, CEO @ Ergománia

In this session, we’ll uncover what separates design-driven organisations from those just going through the motions. From culture to strategy, you’ll learn how to move beyond surface-level UX and build a foundation for real, measurable impact.

## Panel Discussion

Kanizsai Krisztina - Senior Design Manager @ IBM CloudKlein Péter - Design Strategist & Leadership AdvisorAgurida Alina - Head of CX & Design @Raiffeisen Bank International
Dr. Rung András - Founder, CEO @ Ergománia

We’ll start by asking: What is UX maturity—really?
It’s more than just hiring a few designers or tweaking interfaces. UX maturityis about embeddinguser-centered thinking into every layer of an organisation—from product development to leadership decision-making.
While many legacy players—whether in banking, retail, or tech—remain stuck at the early stages of maturity, unable to scale their efforts beyond project-based design or occasional research, others have moved further.
We’ll explore the key dimensions of UX maturity—from culture and design systems to research capability, executive alignment, governance, and measurement. Along the way, we’ll show what it looks like when UX truly shapes the roadmap—not just the surface.
We’ll also break down how leading teams operate: consistent cross-market experiences, fast iteration cycles, and a data-backed approach to design. This isn’t about trends—it’s about building long-term product advantage through UX.