Measuring good: Defining product metrics to maximise social impact

Whether you’re working in a for-profit or not-for-profit, as a socially motivated product person you care about making the world a better place.

This meetup is about the challenge of defining product metrics that allow you to optimise the social impact of your product.

** SPEAKERS** who will be giving short talks (STARTING > 1930)

Mursal Hedayat - Founder at wearechatterbox.org
Matt Kepple - Founder at makerble.com
Rachel Kettlewell - Digital Manager at Esmee Fairbairn Foundation

We will be discussing questions like:

> What in-product metrics do product managers use as a proxy for longer term social impact measures (that might be measured outside the product)?

> How do you make sure that social impact measures can stand up to revenue and growth metrics in prioritisation discussions?

> What do funders look for to give them confidence that an early stage product is generating positive outcomes?

** PRE READING ** (if you're really keen)

10 Reasons not to measure impact and what to do instead: https://ssir.org/articles/entry/ten_reasons_not_to_measure_impact_and_what_to_do_instead

CAST "Mist" Growth (Measuring Integrated Social Tech) https://castaround.tumblr.com/post/137229147036/mist-growth?is_related_post=1

P.S. thanks to everyone in the community who did the quick feedback poll last week - We're doing this event because it was your top voted topic! If you've not done the poll yet, have your say here: https://goo.gl/forms/cWoS6OSSMqFL3jnz1