Product is... prompt AND context engineering

Product Is… is BACK! After a break since April last year, we're excited to return in 2026 with lots of really interesting new themes and discussions to be had.

Let's start with one.

Here's the thing: you've been learning to write better prompts. But what if the prompt is the easy bit? What if context is where all the real work lives - and what if product people are the only ones who know how to do it properly?

Will Chan, Senior Product Manager at Risk Ledger and organiser of the AI Signals meetup, will lead us through why context engineering might be the most important skill you're not thinking about.

This event will be at Synechron's office on the seventh floor, 95 Gresham Street, London, EC2V 7NA. A massive thank you to Synechron for providing the venue.

Doors open at 6:30 PM, we kick off at 7:00 PM, and wrap up by 8:30 PM. Drinks and snacks will be provided. Come ready for proper discussion, new connections, and ideas worth thinking about.

--- THE THEME - PRODUCT IS... PROMPT AND CONTEXT ENGINEERING ---
For product managers, designers, and researchers, context is everything. Context is the currency that sets product people apart from other disciplines like development or commercial teams. Product professionals need to understand the widest range of contexts - from users to business to implementation.

As AI tools become embedded in our work, something interesting is emerging. To create effective prompts, context has to be injected accurately. But here's where things get fascinating - you may need to create prompts to create context to create prompts. It's turtles all the way down.

The more time you spend using AI in products, the more you find yourself going back in your process. You're creating prompts for the final prompt, for the output you need to be as effective as possible. You might spend longer creating the prompt than doing the work itself.

Join us as we explore what context engineering means for product people. How do you manage context in a rapidly changing world? What does this look like in a qualitative world where product people live in the grey area? Is context engineering the right term, or is it something else entirely? These are the questions we'll be tackling together.

--- THE SPEAKER - WILL CHAN ---
Will is a Senior Product Manager at Risk Ledger and organiser of the AI Signals meetup. With over 10 years of experience building and scaling SaaS products in regulated, data-heavy environments, Will specialises in taking complex problems and turning them into products that drive measurable outcomes.

Across legaltech, telecoms, workforce management, and retail media, Will has led discovery through delivery for AI and automation initiatives, improving adoption, containment, conversion, and operational efficiency at scale. Most recently, he's owned AI strategy and delivery for customer-facing platforms, doubling feature adoption and embedding AI safely into real workflows rather than demos or prototypes.

Alongside delivery, Will enjoys developing product talent. He's coached PMs, shaped product playbooks, and led teams through clearer discovery, prioritisation, and execution practices. Will is passionate about practical AI application and real customer impact over hype.

-------- ABOUT 'PRODUCT IS...' --------
PMs, UX & UI designers, user researchers, developers - you like to dream big when it comes to digital products… Now it's time share your perspective!

'Product is…' grounds itself in informed, knowledgeable context and healthy conversation - vital ingredients to tech success. One keynote speaker sets the tone on a theme of less travelled subject matter before all attendees add their perspective during the second half of round table-style discussion.

Don't expect standard tech meetup fare like "How to improve your CV/Portfolio for that dream job at Facebook" or "How this new framework/approach will improve your workflow" - this meetup is food for the mind, but also a place to meet like-minded big-thinkers!
We welcome everyone who works in tech - EVERYONE has a valuable perspective that we learn from.

-------- WHY WE CHARGE FOR TICKETS --------
We do not aim to make a profit from this meetup, our goal is to create healthy and interesting conversations, meet new people and make new connections. Speakers and the organising team give up their time free of charge to ensure the events are enjoyable for all.
A small charge is required for attendance - this allows the organisation team to cover overheads, including the Meetup.com subscription, plus food and drink for the evening.