How to Apply Machine Learning into a Product by Expedia Group PM

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Product Management is increasingly becoming a more tech-oriented job. The demand for technically apt product managers, not to be mistaken for technical product managers, has never been higher. This is primarily due to the advent of big data infrastructure currently existing in many digital companies as well as machine learning capabilities responsible for delivering product features and enhancements for a product. In this environment, we need to equip ourselves with a deeper understanding of applied machine learning beyond the hype so that we know how it can be leveraged to improve the lives of our users.

Key Takeaways:

• What type of problems applied machine learning can solve for a product
• How machine learning can deliver personalised experiences
• Where to begin with learning machine learning as product people

Meet the Speaker: Ammar Jawad

Early on in his career Ammar decided that being data-literate would empower and aid him in becoming a better product manager and delivering stronger results. In the past 3 years, he has completed between 30-50 online courses spanning coding, data analysis, statistics, machine learning and data science. Today he can be found mentoring others on transitioning into data science as well as career progression. He currently manages the machine learning and artificial intelligence capabilities at Hotels.com for Expedia Group in London and is tasked with training product managers in applied machine learning to drive roadmap adoption.

View the Speaker's LinkedIn (https://www.linkedin.com/in/ammarjawad/)

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