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One of the key skills for PMs is to establish the right price for their product to succeed. It’s really important to understand the market and how to establish the most accurate price for the customer’s perceived value. Your whole team needs to take this into account: otherwise, you’ll be in serious trouble!

Main Takeaways:

  • Pricing will make or break your product.
  • Pricing is part art and part science.
  • Pricing requires you to go deep into your product, your market, and those of your competitors.

Meet the Speaker: Carlos Santamaria

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