Product Management Meetup - Advanced JTBD Session
Details
About the event:
Anyone interested in Product or trying to get into Product Management is welcome.
AJTBD isn't about adding another framework. It's about rewiring how you think about products. Come if you're ready to learn why "a product for everyone" = "a product for no one," and how to build a strategy that actually drives profit.
About the speaker: Ivan Zamesin is an expert in Advanced JTBD methodology, helping product teams move from intuition-based decisions to structured, data-informed product strategy. His frameworks have helped companies achieve double-digit profit growth.
What we'll cover:
- 7 strategy cases with real business results (double-digit profit growth)
- 5 powerful strategies you can apply to your product tomorrow Core AJTBD principles (Jobs, Value, Barriers, Segmentation)
- Real examples: from Yandex.Plus to B2B products.
- How to conduct AJTBD interviews and avoid common pitfalls
Q&A — bring your product challenges!
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