Webinar: PM’s Guide to Influence Without Authority by WhatsApp Product Lead

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What happens when you have a big idea but not the authority to make it happen? While things like building strong relationships, developing your executive presence, and foraging trust are all great ways to improve your influence, modern-day product management requires a creative approach, principled frameworks, and simple techniques to drive change within the organization.

In this talk, I will be sharing my principles, framework, and best practices to drive decisions through influence. I'll be walking through the process of how to account for organizational dynamics and power structures, make compelling arguments, and use processes to build alignment.

Main takeaways:

• Learn how to build an influence map of your organization, identify power dynamics between individual people & teams, and develop an incentive plan to get buy-in
• Understand how decision-making is different in startups vs large multi-stakeholder organizations and what are some pitfalls to reduce decision churn
• Takeaway clear and simple tools that you can apply right away to frame compelling arguments, drive alignment, and get your projects greenlit

Meet the Speaker: Anuja More

Anuja a Product Marketing Lead at WhatsApp focused on building new conversational experiences between businesses and WhatsApp's 2 billion plus global users. She is a product leader with over a decade of experience building network and connectivity products at scale.

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