Welcome to the Boston Product Marketing Alliance's panel! This panel will cover how you can successfully launch your next product. Whether you are gearing up for your first launch as an earlier stage company or have done this over and over, we've brought together experienced Product Marketing leaders to share insights and tips for how to work best with the Product Management team and ensure a streamlined and more seamless launch process across the company.
Details
Date:
Wednesday, February 26th, 5:30pm - 7:30pm
Location:
Venture Lane - 55 Court St, Boston, MA 02203
Schedule:
5:30 - 6:00 PM - Check-in and networking (with refreshments)
6:00 - 7:00 PM - Panel Discussion & Q&A:
Shirin Shahin - Founder, Product Marketing Leader, Shirin Shahin (Moderator)
Jessica Webb, Product Marketing Senior Team Lead, Trello (Atlassian)
Shantanu Kedar, Product Marketing Lead, DigitalOcean
Dina Durutlic, Product Marketing Manager, Mendix
7:00 - 7:30 PM - Networking and drinks
Our Panelists
Shirin Shahin - Founder, Product Marketing Leader, Shirin Shahin (Moderator)
Shirin has 8 years of experience in Product Marketing at B2B enterprise-level tech companies (Constant Contact and Brightcove) and is now bringing this expertise to early-stage startups through her consultancy. The consultancy was founded in June, 2019 focused on helping startups with the product marketing foundational elements they truly need. This is everything from creating positioning & messaging, working with sales on sales enablement tools, and creating processes around product launches that are cross-functionally aligned. She completed her MBA from Babson College, and is currently a mentor at Techstars.
