Communication for the Near Future - Neurowear

Hi Product People, it's time to meet up again! In a collaboration with Isobar Budapest (http://www.isobar.com/hu/home/), we're introducing a special event about an exceptional product held in Isobar Budapest office on 25th November.

The event’s language will be English. Due to space limitations, this event is limited to 40 guests.

Pizza and drinks are sponsored by Isobar Budapest (http://www.isobar.com/hu/home/). Your only responsibility is to bring your enthusiasm.

Speaker:

Communication for the Near Future - NeurowearGeorge Sugitomo (https://jp.linkedin.com/in/george-sugitomo-76a44384/en), Creative Director, Dentsu INC., Japan

George will speak about Necomimi ears.

People think that our bodies have limitations but just imagine: what would it be like if we had organs that don’t exist and we would be able to control that new body part?

We created new human organs that use a brainwave sensor.

Necomimi is the new communication tool that augments the human body and our abilities.

This cat-ear shaped machine utilizes brainwaves and expresses your emotional state before you start talking. Just put on Necomimi and when you concentrate, the ears will rise. When you are relaxed, your new ears lie down. When you concentrate and relax at the same time, your new ears will rise and actively move. In general, professional sports players demonstrate this ability the most.

What will happen when people show their feelings even when they don’t facially express them? In the beginning, people may feel strange about this new gadget, but they quickly become accustomed to controlling their new ears with their brainwaves. Necomimi can become part of human body.

About Dentsu and Dentsu’s Knowledge and Insight

Dentsu INC. maintains the top share in the Japanese advertising market which accounts for 10% of the global market. In terms of net sales, Dentsu is the No.1 advertising company in the domestic market.In March 2013, Dentsu acquired Aegis Group headquartered in London. The newly founded subsidiary, Dentsu Aegis Network administers the Group's overseas business operations. Isobar Budapest is a member of the Dentsu Aegis Network.

Knowledge & Insight: All services provided by Dentsu are infused with insight gained from a unique perspective. The Company offers planning and consulting services for effective solutions based on consumer insight gained from a true consumer viewpoint. In addition, Dentsu utilizes “d-camp,” a proprietary consumer database, as well as several leading-edge research techniques, such as brain science, which has attracted attention in recent years.

This event is organized and managed by Isobar Budapest.