Tracking plan - the why & how - A Spotify case study

Come meet us!!
Our upcoming event will focus on Tracking Plan - the why & how - A Spotify case study:

• How can we make the relevant and critical data more accessible to PMs in their strategic and tactical decision-making processes?
• Defining Analytics events is the simple part, Isn't it..? We'll break it down and show some actual use cases that might not be so trivial, even for a product such as Spotify.
• Is it just about being an expert analyst? Or could it be that what and how to measure (Analytics plan) is the actual 'game changer'?

These questions and more + good food + drinks + meeting some great people!
All will take place in our upcoming quadruple-sponsored event, brought to you by:

• Natural Intelligence
• The Product Alliance
• Data Guild
• Twilio

Agenda:
18:00 - Networking and food
18:30 - Main event talks:

• Tomer Fuss Sanderovich, Chief Product Officer at Natural Intelligence - Opening words and introduction
• Yoav Yechiam, Analytics Expert, The Product Alliance - “Defining events is easy, right? Right??” Using Spotify as our case study, we’ll go into the good, the bad, and the ugly of event definition of a ‘so-called’ simple user path.
• Gil Luz, CEO & Founder of Data Guild - Will discuss best practices in defining your data implementation plan.
• Liraz Rubinstein, Senior Solutions Consultant at Twilio, will present Twilio and its Super Network and discuss how to personalize customer communication at every stage of the lifecycle with the leading Customer Data Platform Segment.

About our lecturers:

• Tomer Fuss Sanderovich, Chief Product Officer at Natural Intelligence, has been working at Natural Intelligence for 4.5 years. In his last position, he served as VP of Product and Growth in the FintTech unit and managed the overall product strategy and business growth opportunities. In addition, Tomer is a proud father of four-year-old twins and a firm believer in balancing work and family life.
• Yoav Yechiam is a globally recognized Analytics expert and a partner at the Strategy consulting firm The Product Alliance. Yoav comes from an Entrepreneurial background, being a 4 time CEO. He has worked with various companies, from startups to enterprises on Product Strategy and data-driven optimizations. Yoav lectures in Product Management courses such as UC Berkeley, Netcraft, and Shenkar. His articles were published on Mind the Product, VentureBeat, and more.
• Gil Luz, CEO & Founder of Data Guild, has focused the last 20 years on all aspects of data, including data strategy, big data, architecture, engineering, and analysis. Gil helped dozens of tech companies to build and grow their data success stories. Now he owns and leads Data Guild, a company of data professionals focused on generating more success stories.
• Liraz Rubinstein, a Senior Solutions Consultant at Twilio, covers the Israeli market for Twilio, focusing on tech startups and hyper-growth companies. His role is to work with tech companies to reinvent and transform their customer experiences with code.

The sessions will be held in Hebrew.
Make sure to RSVP, as seating is limited.