Innovation Unleashed: Balancing Challenges, Insights & Constraints

We're finally back for 2023! Join us for 'Innovation Unleashed: Balancing Challenges, Insights & Constraints.' This exciting event brings together experts in the industry to explore the dynamic world of innovation. Discover how they navigate the complex challenges of corporate product development, unlock the power of consumer insights to drive success, and harness the creative potential within constraints. Gain valuable knowledge on striking the perfect balance between customer needs and corporate priorities. Whether you're a developer, designer, researcher, or simply passionate about digital products, this event is your gateway to unleashing innovation and shaping the future of product development.

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Presentations:
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Navigating the Unique Challenges of Corporate Product Development
Speakers: Tess O'Callaghan & Ricardo Ramo from Aplo

Join us on a thrilling journey through the nuances of corporate product development. Find out how we approach balancing customer needs with corporate priorities. From the battle to give users a voice to the slow and steady pace of progress, we’ll give the inside scoop. And don’t forget the herculean task of managing stakeholder agendas. So strap in and join us for a journey through the world of corporate product development!

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From Brain to Buyer: Understanding Consumer Behaviour
Speaker: Steve Osborn from Identity Marketing

With over a decade of experience running an agency, pitching and closing deals, Steve is a self-proclaimed consumer psychology enthusiast. In this presentation, he showcases how consumer psychology has been applied to their agency. In this presentation we will cover:

• Price framing for services
• Techniques to increase the perceived value of goods and services
• Utilising anchoring to encourage clients to spend more
• Optimising the purchase path

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Dayscape: How Browser Extension Constraints Influenced Product Design
Speaker: Greg Denehy from Close One

Dayscape is a browser plugin that aims to bring together elements from your personal and work life to provide a personalised view of your day with every new tab page.

Greg will be discussing the vision behind the product and the constraints he had to work within that shaped the product design.

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If you're new here, welcome to Product of ADL! An occasional meetup group for (digital) product designers. Just turn up, grab yourself a drink and talk product design with some new and familiar faces.

If you're into UX, UI, interaction, brand, business strategy, or any of the myriad other topics we love to talk about, you'll fit right in – but even more so if you're into all of the above.

Remember to join our Slack here: http://aussiedesigners.club
Once accepted, join the channel: #adelaide

Hope to see you there!

Please keep your RSVP up-to-date to ensure those who'd like to attend can.

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This is a volunteer run event. TBC, some light refreshments may be available.