How To Make a Splash with Iterative Design Sprints

Join us for a discussion on how to infuse end user research into the design sprint model to make the most impact. Hosts Jared Jeffers and Taylor Regan will share lessons learned and best practices, end-user research methods, and how to dial in the right level of research into iterative design sprints.

Design sprints are useful for brainstorming ideas and collaborating on potential solutions. They also are effective when testing ideas within a rapid timeframe. However, as a stand-alone exercise, a design sprint lacks proper context. With such a narrow focus, design sprints often produce narrow solutions. It’s vital to include the evaluation criteria and multi-layered understanding that can only be achieved through end user research.

In this session, participants will gain:
Approaches for better defining and framing the problem space
End-user research methods that work well with a design sprint approach
Tips on how to make research and design sprints more iterative

PANELIST
Jared Jeffers, VP User Experience at Ipsos
Jared has spent the last 15 years doing UX research and consulting both domestically and globally, working to enhance user experiences on hundreds of projects with clients across industries, technologies, and product types. As a trusted leader at Ipsos’s User Experience (UX) group, Jared helped grow the team into one of the world’s largest and first truly global UX research and design firms. He specializes in working with clients and stakeholders to create and execute custom research methodologies and brings experience in leading global research with extended periods in New Zealand and China managing UX research.

Jared has a BA in Social Anthropology from the University of Michigan – Ann Arbor and an MA in Social Sciences from the University of Chicago.

Taylor Regan, Director, Experience Strategy & Design at SPR
As a 20-year veteran of the digital industry with a keen focus on UX for 15 years, Taylor has led digital transformation and innovation teams for organizations like: Intel, HP, Microsoft, Motorola, and U.S. Air Force.

Taylor believes any organization can learn how to successfully connect the dots between people, design, and technology to launch market disruptive experiences. Adept at designing in-step with the latest emerging technologies, Taylor brings ecosystem level thinking to the table with practical experience executing research, strategy, and design for IoT, AI and Machine Learning, Voice UI and Augmented Reality. Taylor has a M.S. in Human-Computer Interaction from DePaul University.

***

This event is hosted by Product Strategy and Design Chicago Meet Up Group and sponsored by SPR.

SPR is a technology modernization firm that helps companies adapt and build systems that balance the evolving technology landscape with shifting user expectations.

https://www.meetup.com/Product-Strategy-and-Design-Chicago
https://www.spr.com