Retail Marketing - a Go-to-market solution

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💡Topic of Discussion
Even in an era of Mobile screen marketing and the internet being flooded with advertisements the need for Retail Marketing or should we say Offline Marketing activities are the ones that contribute 80-90% of SALES!
What is Retail Marketing? How does it take a brand/service closer to a customer? Beyond digital screens and social media, where do we find our customers?
Let's hear from the CEO of Implementers and Vizibee, Dinesh Mahendra Babu.
✨ Facilitator: Dinesh Mahendra Babu | CEO - Implementers, Vizibee & Streetlights
(LinkedIn profile - https://www.linkedin.com/in/dineshmahendrababu/ )
Dinesh Mahendra Babu is a Co-Founder & CEO of Implementers, Vizibee, and Streetlights. Over 20+ years of experience in Merchandising, Promotions, Go-to-market Services & Display Solutions.
He has intense knowledge and skills in handling large key accounts with pan India operations working in both Modern Trade & General Trade Channels. Managed, led, and trained over 1000s of Field Marketing personnel on single/multiple projects for large FMCG/FMCD/Telecom brands like HUL, Britannia, ITC, Adani Wilmar, Nokia, and Airtel. He has a team of 650+ Full-time employees and 200+ GIG (part-time) employees with Pan-India operations covering 129+ Cities and 15,000 Stores.
Vizibee - A Field reporting tool with AI & ML Image recognition capabilities specifically built for managing large teams and Trade Marketing initiatives.
As a responsibility to give back to society, started Streetlights an NGO in 2017 with a vision to bridge the donors and deserving beneficiaries. Streetlights work in the fields of Child Care, Education, Skill Development, Women Empowerment, Old Age Care, Differently Abled, Village Development, and Environment.
Family ~ Work ~ Society - Having a balanced contribution in all these 3 spheres of life is his life Vision & Mission!
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