The Product–Sales–Engineering Triangle: Herding Cats in a Venn Diagram

In complex B2B environments, the relationship between Product, Sales, and Engineering can make or break a product’s success. Each function brings essential but often competing perspectives—commercial urgency, technical feasibility, and customer value.

This session explores the dynamics of that triangle, why Product often sits at the centre, and how great product leaders navigate the tension to align teams, avoid common deadlocks, and drive meaningful progress.

This is a great session to come to if you are new to product, or are exploring the wider product manager role and trying to balance competing priorities.

See you there!