Making Products for Impact - Cutting Through the AI Hype 🤖

Join us on June 5th in Lisbon for the Productized Talks, part of the official programming of the Unicorn 🦄 Week of Lisbon , promoted by the City of Lisbon, this is where product leaders and enthusiasts come together to connect, explore, and share insights.

This edition dives into how AI is (and isn’t) shaping real product impact. From resourcing to roadmaps and investment, we’ll explore how to separate true AI innovation from buzzword-driven AI-washing.

P-Talks are the events leading to the Productized Conference happening in Lisbon on Oct 15-17, 2025.

Join us to rethink:

• How to spot real AI value
• What good AI governance looks like
• The role of AI for Impact driven products.

🚀 Let’s cut through the noise and build smarter with AI.
👉 Join the P-Talks conversation.

🎤 Our Speakers
Barbara Fazekas is the CEO and Co-Founder of Bobcats Coding, a global digital product studio specializing in AI and no-code solutions. With a strong international business background, she leads teams across Europe and the U.S. and frequently speaks at tech events like the Forbes Tech Summit.

Rich Mironov is an experienced product management executive with over 40 years in Silicon Valley, having held key positions in startups and authored a book on product management, while also being a respected speaker and coach in software strategy.

Martta Oliveira is the Chief Product Officer at Cofidis Portugal, where she spearheads customer-centric innovation across financial services, digital payments, and insurance. With a background in service design, she has led initiatives that simplify financial experiences. Martta is also a recognized advocate for design thinking, and a alumni panelist at the Productized Conference.

🗓️ Agenda
18:00 check-in & networking
18:20 foreword by Rich Mironov
18:30 talk by Barbara Fazekas, What is AI Washing? Playbook for Spotting
Real AI Value
19:00 talk by Martta Oliveira, Designing for Dual Impact: Customer-Centric Products that Drive Business Results
19:30 discussion, and networking event with pizza & drinks 🍻

Why attend
✨ Participate in an open conversation about the frontier of product.
🍕 Network with like-minded professionals in a relaxed atmosphere.
🙌 Get 15% discounted tickets to Productized Conf 2025 here.

🎟️ Spots are limited! Secure yours now.

Thanks to our partners:
Cofidis is our main sponsor. They commit to fostering an open and engaging atmosphere that inspires people. They are an energy booster for young talents to seek new opportunities.

Bobcats Coding is our gold sponsor. Their hands-on approach to digital product development—blending UX, software engineering, and AI—helps teams build smarter and faster.

Impact Hub Lisbon – Penha de França is our Venue Partner for this edition of P-Talks. Their dynamic coworking space, featuring an industrial-inspired design, abundant natural light, and three spacious terraces, provides an ideal setting for creativity and collaboration.

Disclaimer:
📸 By registering, you automatically consent to have your photos taken at the event made public in Productized networks. Please let us know if you wish to attend but do not want to be featured in any pictures.