Avoiding Digital Product Failure with Amir Ansari

Our speaker of the evening is Amir Ansari, Director of User Experience at Transpire. He will be talking to us about Avoiding Digital Product Failure.

As recently as 2018, Fortune 500 companies spent $600 billion directly on R&D. Yet according to studies from Harvard, MIT, Michigan State, and others, about 75% of all products fail. This is staggering, especially when there are mature frameworks and methodologies (e.g. HCD, Agile and Scrum, Product Management) that when followed, reduce risk and increase confidence in success. In this talk, I'll share three common pitfalls, give example case studies, and talk about tools and frameworks that can help decrease the chances of product failure (but obviously not guarantee it).

Who is Amir Ansari?
Amir is the Director of User Experience at Transpire. With over 21 years’ experience in the field of design, both as a practitioner and leader, Amir has worked across the private and public sectors, managing UX researchers and designers. Amir has decades of experience as a global citizen, designer and design leader, and continues practising those roles with humility and a friendly smile.

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