Product Workshop | Modern Go-To-Market Proven Frameworks

This is not your typical theory-heavy seminar!

Join us for a 3-hour practical workshop where you’ll learn and apply Modern Go-To-Market (GTM) frameworks that are used by the world’s best product teams.

This session will be 30% crisp theory + 70% engaging group tasks designed to simulate real-world GTM challenges. You’ll walk away with actionable knowledge and ready-to-use GTM templates.

#### Meet Your Facilitators

Led by seasoned Product Managers from IBM:

• Pranjal Sarkar
• Hemal Bhatt
• Shivam Sharma

Together, they’ve launched multiple successful B2B products across AI, cybersecurity, and enterprise SaaS.

By the end of this workshop, you'll:

• Understand the modern GTM landscape, what’s changed and what works in 2025.
• Learn battle-tested GTM frameworks.
• Practice real GTM problem-solving with your peers.

#### What to Bring?

• A laptop or tablet (optional but useful for group exercises)
• A notebook and pen
• Loads of energy, curiosity, and willingness to collaborate

#### Who Should Attend?

• Product Managers (aspiring or experienced)
• Founders, Entrepreneurs, or GTM Specialists
• Growth Marketers & Product Marketers
• Anyone involved in product launches or scaling