Experimentation

Hi everyone,

Products people love are built on experimentation - trying out small changes at scale, failing fast, failing often, and using insights to learn and optimize. We’re delighted to welcome both Nils Koppelmann - Founder of 3tech – and Hazjier Pourkhalkhali - Global VP, Strategy & Value at Optimizely to talk about this exciting topic.

In his talk ’Experimentation in uncertain times’ Nils will elaborate how marketing and product teams can utilize experimentation to navigate through economically challenging times. In ‘The Science of Testing Right’ Hazjier will share best practices of experimentation based on ground-breaking research and insights.

After the talks we’ll have a Q&A with both speakers and then plenty of time to mingle and talk product over drinks.

This will be an in-person event. We’ll be at Baxter Building between Waterlooplein and Hortus Botanicus - all thanks to our sponsor Levi9 who is supporting us with the venue, foods & drinks.

We hope to see you all there!

ABOUT THE TALKS
Experimentation in uncertain times
Nils Koppelmann is the founder of 3tech, a company that helps e-commerce companies grow through experimentation and conversion optimization. He has a background in software engineering and design, and studied Computer Science in Berlin.

Nils will explore how marketing and product teams can utilize experimentation to navigate through economically challenging times. By conducting experiments, these teams can gain a better understanding of what strategies and tactics are most effective in driving business growth, even under difficult conditions.

The Science of Testing Right
Hazjier Pourkhalkhali - Global VP, Strategy & Value at Optimizely - has spent years researching experimentation and co-authored a scientific study on experimentation with Harvard Business School. As a CRO consultant, he has worked with leaders at Microsoft, IBM, eBay, Adidas, H&M and more. His experiments have increased his client revenues by hundreds of millions of dollars.

In his talk, Hazjier will unpack the exact strategies that transform and guide the world’s best experimentation programs based on years of practice and deep scientific research.

SCHEDULE
17:30 Doors open! Grab a bite to eat & something to drink
18:00 Welcome & Updates
Experimentation in uncertain times by Nils Koppelmann
The Science of Testing Right by Hazjier Pourkhalkhali
Q&A with Nils and Hazjier

We welcome you to stay after the talks and mingle with your product peers over drinks.

Location, Food & Drinks are sponsored by Levi9 Technology Services - thank you very much for supporting ProductTank Amsterdam!

The event will be held in English.