Outcome-based Product Planning with Jeff Gothelf (Coach, Trainer, Author)

Hi Product People,

plans and planning are PM essentials - but how can we balance outcome-focused, iterative improvements with required and requested timelines. And how do we keep customers’ needs in mind? To help us shed some light and share practical examples on this tension we’re super excited to host a world-class expert: Jeff Gothelf!

Jeff is a product coach, trainer, author of multiple books and has spoken at all our favorite product conferences. In his talk he’ll share the concept of “Outcome-based Product Planning” with us.

After the talk we’ll have plenty of time for Q&A with Jeff, and mingle and talk product over drinks.

This will be an in-person event at the top floor of The Next Web co-working space “TNW City” on the Singel, right on top the Bloemenmarket - thanks to our sponsor Levi9!

We hope to see you all there!

ABOUT THE TALK

Roadmapping is a flawed concept in the age of Agile. Maps, by their definition, are linear and we don't build linear products and services any more. We build continuous systems. Nevertheless, we have to be able to create and provide some plans for our teams, leaders and customers to set expectations about the ongoing improvements and future of the services we build. How do we communicate that effectively in a continuous world? How do we ensure the voice of the customer is included in these plans?

In this talk, Jeff will discuss the concept of outcome-based product planning. Using specific examples and detailed tools, Jeff will show how taking a customer-centric look at product strategy and creating continuously improving plans ensures the teams maintain their agility, customer-focus and ultimately, the success of their product.

ABOUT THE SPEAKER

Jeff Gothelf helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond.

Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design.

His most recent book, Forever Employable, was published in June 2020.

SCHEDULE

5:30 Arrive, grab a bite to eat & something to drink (with and without alcohol)

6:00 Welcome & Updates from ProductTank amsterdam team

Talk by Jeff Gothelf “Outcome-based Product Planning”

Q&A with Jeff

7:00 Mingle with product peers over drinks

Location, Food & Drinks are sponsored by Levi9

Travel & Accommodation for Jeff are sponsored by Pendo

Thank you both so much for supporting ProductTank Amsterdam!

The event will be held in English.