Data-as-a-Product w/ Omar Sallam & Shane Holladay from Booking.com

Hi everyone,

Let’s dive into the intricate balance between data insights and gut instincts, especially crucial in navigating the complexities of using machine learning models to tackle monumental challenges and potentially turning ‘data’ into its own product.

We’re excited to welcome Omar Sallam and Shane Holladay - Senior Product Managers at [Booking.com](https://www.booking.com/) - to talk about using data to influence decision-making and achieve the highest potential of data utilization.

After each talk we’ll have a short Q&A and afterwards we’ll have plenty of time to mingle and talk product over drinks.

This is an in-person event. We’ll be at Catawiki’s Headquarters - Sint Jorissteeg 2, Amsterdam - all thanks to our sponsor Catawiki who is supporting us with the venue, foods & drinks.

We hope to see you all there!

ABOUT THE TALKS
Managing Data-as-a-Product
Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of[ Booking.com](http://booking.com) and Delivery Hero. Omar has also lent his talents to others as a mentor, speaker, and evangelist at different conferences, platforms, and educational institutions and is the host of The Product.Live podcast.

In his talk, Omar will dive into the unlimited potential of data processing and understanding, highlighting it as a paramount asset for individuals and organizations. He will elaborate on how to apply product thinking to data to achieve the highest potential of data utilization.

If your gut was right (you were probably just lucky)
Shane Holladay is a Senior Product Manager at[ Booking.com](http://booking.com), where for the last seven years he has worked on translations at scale, machine-generated descriptions and now currently how to moderate millions of content items every month using Machine Learning and humans without tripping over new regulatory frameworks.

In his talk, Shane will unpack that even when we are convinced that we're good data-driven decision makers, as humans we're just always going to want to go with our gut without realizing it. It's an important lesson now as we look toward how to use data to solve huge problems using machine learning models.

SCHEDULE
17:30 Doors open! Grab a bite to eat & something to drink
18:00 Welcome & Updates
Managing Data-as-a-Product by Omar Sallam
If your gut was right (you were probably just lucky) by Shane Holladay
Drinks & mingle

We welcome you to stay after the talks and mingle with your product peers over drinks.

Venue, food & drinks are sponsored by Catawiki - thank you very much for supporting ProductTank Amsterdam!

The event will be held in English.