How PM & Marketing drive cross-functional success

Hey product people, we are happy to be back from summer break. This time, we would like to talk about the partnership between Product Managers and Product Marketers. Great products don’t succeed on features alone — they succeed when Product Management and Marketing work hand in hand to align vision, execution, and go-to-market, ensuring that teams, customers, and markets all speak the same language.

We’re thrilled to welcome Kelly McConville and Louis Debatte-Monroy to share their unique perspectives and real-world examples on how to navigate dynamics between product and marketing teams, ensuring your next product launch is a success.

ABOUT THE TALKS

How to fail your product launch?
In this candid and actionable session, Product Marketing leader Louis Debatte-Monroy shares his hard-won lessons from the front lines of product launches. Drawing on his experience working hand-in-hand with Product Managers, Louis will walk you through "The Best Ways to Fail Your Product Launch"—an all-too-real list of mistakes that can sabotage even the most innovative products GTMS. You'll learn how to avoid missteps such as:

• Building in a vacuum without a clear market fit.
• Thinking of launch as a single event, not a continuous process.
• Underestimating the importance of internal alignment.

How audience segmentation transforms product messaging
Kelly McConville is an award-winning international marketing executive with over twenty years of experience driving growth for both established companies and startups. In her talk, she will share how to transform your product's value proposition into a captivating narrative by segmenting your audience. This talk will show you how to craft targeted, resonant stories that convert customers by turning features into compelling "story gold."

SCHEDULE
17:30 Arrive, grab a bite to eat & something to drink
18:00 Welcome & Updates from the ProductTank AMS team
18:10 - 19.30 Talks and Q&A
19:30 Drinks & mingle

We hope to see many of you there!