Name: Finding Product–Market Fit (and Surviving B2B2C Mode)
Start: 2025-11-26T17:30:00Z
End: 2025-11-26T19:30:00Z
Location: Ormeau Baths

We’re back at **Ormeau Baths**, the beating heart of Belfast’s startup scene, for an evening all about the messy, magical pursuit of *product–market fit*.

Our headline speaker, **David**, **Head of Product at Stora**, will take us through *“B2B2C: The Hardest Mode in Product”* — lessons from building for two customer types at once, and what that means for finding (and keeping) Product Market Fit

We’ll also share insights from our recent **ProductTank Belfast community survey** — from your favourite event days to the topics you’re itching to explore — and introduce one new, and one familiar organiser, **Emma** and **Jonny**.

Expect great conversation, a bit of product therapy, and maybe even a pint or two.

Emma Mulholland

ProductTank Belfast

ProductTank

Ormeau Baths

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Extreme Programming

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User Experience

Agile Project Management

Test Driven Development

Usability

Lean Startup

Software Product Management

UX Design

Product Management

Agile Coaching

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David has been designing and building digital products for almost 20 years. He's worked at start ups, scale ups and billion dollar public companies. Today he'll share some lessons from building product at Stora, a platform quietly revolutionising self-storage (yes, that’s a thing). 

David Hughes

Finding Product–Market Fit (and Surviving B2B2C Mode)

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ProductTank Belfast

Finding Product–Market Fit (and Surviving B2B2C Mode)

ProductTank Belfast

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