Special Event: With Product Leaders - Keji Adedeji and Niamh Jones

For a rare, one-off event in April we’re bringing back the OGs - Keji Adedeji and Niamh Jones who built ProductTank Birmingham into a thriving community connecting us to the global ProductTank network.

Keji and Niamh are seasoned Product Leaders passionate about building world class products. Each has a ton of knowledge and experience from their work at the Financial Times, Pendo and many other orgs. They're returning to Birmingham to share their product building expertise - exploring what it really means to build products in the era of AI amongst the chaos and disruption without losing your head.

Both Keji and Niamh have taken the main stage at product conferences (Mind the Product, Pendomonium) and appeared on podcasts in the UK, Europe and US. We'll share some of this content in the lead up to our special event.

We promise you'll come away feeling inspired and empowered by these two product powerhouses!

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SPEAKER
Keji Adedeji

The Talk: The AI Disruption Is Real. The Panic Is Optional.

Talk Description:
The AI disruption is real. So is the panic it’s creating for product managers.

PMs are being bombarded with articles, tutorials and hot takes telling them they’re already behind. The result is often overwhelm, self-doubt and reactive decision-making, both in our work and in our careers.

But while the catalyst is new, the patterns are not. In coaching and leadership conversations, I’m seeing familiar behaviours show up in new clothes: chasing noise, mistaking speed for progress, making ourselves smaller, and losing sight of the fundamentals that make good product managers effective in the first place.

Keji's talk will explore:

• what PMs still need to hold on to in the AI era
• where these tools can actually help, and
• how to engage seriously with AI without letting anxiety, hype or comparison drive the agenda.

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SPEAKER
Niamh Jones

The Talk: How to Build Impactful AI Agents Without Losing Your Head

Talk Description:
AI is moving fast. New models, tools, and capabilities appear almost daily. For product teams building AI-powered experiences, the pressure to keep up can be overwhelming. But speed and hype don’t always lead to impact.

Drawing on her experience building AI agents into Pendo, Niamh will explore what it means to build meaningful AI products in an environment defined by constant change. This talk will explore how product teams can navigate the uncertainty of rapidly evolving technology, listening to new signals and opportunities without reacting impulsively to every shift in the landscape.

Niamh will be:

• sharing practical lessons on staying grounded in product thinking,
• focusing on real customer value, and
• building AI agents that solve meaningful problems rather than simply showcasing the latest technology.

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SPEAKER BIOS

Keji Adedeji
Keji is a product leader, coach and founder with 15+ years experience building digital products and leading teams across SaaS, edTech, media, transport and insights. Her career has included senior product roles at the Financial Times, Talis, Aptem and the International Baccalaureate Organisation, where she has led strategy, launched new products and helped organisations build stronger product cultures.

Alongside this she has a consulting and coaching practice, Product Partner, through which she coaches PMs, new product leaders and works with founder-led teams. Keji is now also building small creative businesses of her own.

She is the founder of ProductTank Birmingham and a long-time contributor to the wider product community.

LinkedIn:
https://www.linkedin.com/in/kejiadedeji

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Niamh Jones
Niamh is a Lead Product Manager with nearly a decade of experience building products across startups and scale-ups. Her work has consistently focused on deeply understanding customers and turning those insights into meaningful product experiences.

She currently leads Pendo’s AI agents initiative, where she is responsible for bringing emerging AI capabilities into one of the world’s leading product experience platforms.

Her work focuses on translating rapidly evolving AI technology into practical, high-impact tools that help product teams better understand and serve their users.

LinkedIn:
https://www.linkedin.com/in/niamhajones

👥 Agenda

• 6:30 PM - Arrival, Networking & Food
• 7:00 PM - Welcome
• 7:10 PM - Talk - Keji Adedeji
• 7:40 PM - Break
• 7:50 PM - Talk - Niamh Jones
• 8:20 PM – Q&A
• 8:45 PM - Networking
• 9:00 PM - Event Ends

🍕 Food & Drinks
Thanks to our sponsor AND Digital, we’ll have pizza and drinks available, and we'll be ready to connect!

🤝 Thanks to our Sponsors

AND Digital – A digital delivery partner helping ambitious companies build world-class digital capabilities and close the digital skills gap.

x+why Foundry – A flexible workspace provider combining purpose-driven design with entrepreneurial energy to create impactful workspaces across the UK.

Coinley – An entirely new payment infrastructure, built with blockchain technology, to simplify global crypto transactions, empowering modern businesses with crypto payments.

IntelStream UK – A Birmingham-based content and storytelling company, providing professional photography, videography and PR content for events.