Are You Truly Listening To Your Customers?

Listening to your clients is at the center of any solid product design effort and there is a proven set of approaches to leverage based on client interviews, direct observation of user behavior, and customer data. Unfortunately, these elements are not always used effectively and the process of listening is either overlooked or poorly executed.

Gain practical insights into leveraging rigorous discovery and engagement approaches, relying on commercial teams as a powerful source of customer insight, and including clients across the full lifecycle bringing them into the product design and iteration process. In this conversation, we will examine how to master listening, integrating customer feedback and market insights effectively into your product discovery process. Learn how to align customer needs with product development strategies to drive innovation and market relevance.

Discussion will include:

• How can you ensure your sales team shares all customer insights with you and effectively translate them into actionable product backlog items?

• Adopting a perspective that encourages clients to provide frank feedback on your proposed offerings

• Market sampling techniques that assure a holistic picture of the market