Product Marketing Roundtable

Join the PMA Buffalo virtual roundtable featuring answers from three distinguished product marketing leaders as they answer your questions about how product and marketing teams can work together in product delivery.

Tracy Montour

Tracy is a customer-obsessed B2B marketing leader. She loves to communicate complex concepts simply and execute campaigns informed by data that drive results. Tracy is Director of Marketing at Arbeit.

Renette Flippo

Renette is the founder at The Four Marketing, a boutique B2B marketing agency that helps young companies launch, define messaging and positioning, generate revenue, differentiate from competitors, and find product-market fit.

Previous to starting her agency, Renette worked in Silicon Valley for a decade at companies like Clever, Tradeshift, Livebookings, QAS/Experian, and CrowdFlower. Renette is passionate about highly targeted lead generation, working with sales teams to deliver revenue, disrupting markets, and building brand awareness.

Jake Woodward

With over 20 years of experience in digital product leadership, Jake Woodward has spent his career providing vision, innovation, and execution for market-leading products. Since joining CSS Health in early 2016, he has led the transformation of their medication management solution into the most flexible, most configurable, and most secure platform of its type in the industry. His passion for creating loveable products, together with deep empathy for users, has helped produce a solution that is praised by users and business stakeholders alike, in an industry where software products are often despised by both. As acting CTO, Jake is leading CSS Health through a significant phase of growth, managing the Product, Engineering, Quality Assurance, and Data teams. Jake was born and raised in Orchard Park, and currently lives in Hamburg with his wife, four kids, and two dogs. He was recognized as a 2019 "40 under 40" by Buffalo Business First.