A/B Experimentation 101: Turning Data Into Decisions

About the Workshop
Discover the fundamentals of A/B testing and learn how to replace opinions with data, reduce risk, and move faster through smart experimentation.
In this hands-on session, you’ll learn how to design, set up, and interpret A/B tests to make confident, data-driven product and marketing decisions.

What You’ll Learn

1. How data-driven experimentation reduces risk and accelerates learning
2. Understanding control vs. treatment, random assignment, and success metrics
3. Building strong hypotheses backed by user data and aligned with business goals
4. How to read metrics, recognize tradeoffs, and celebrate insights — even from inconclusive tests

What to Bring
Bring a laptop and access to your website’s code or CMS.
You’ll get the most value if you can install an A/B testing trial snippet and apply the concepts during the live workshop.

RSVP
This event is organized in partnership with Cayman Enterprise City and requires RSVPs through another online form.
You’re welcome to mark your attendance here on Meetup for visibility, but to participate, please register through the official link below:
https://www.enterprisecayman.ky/events/a-b-experimentation-101

See you there!