Turning AI insights into Behavioral Change: Keynote with Lacey Picazo

We’re excited to welcome Lacey Picazo to ProductTank Chicago for a keynote that sits right at the intersection of product, design, and the rapidly changing world of AI.
AI has given product teams more data, more dashboards, and more signals than ever before. But here’s the twist. Many teams feel less connected to their customers than they did a few years ago. They’re drowning in information but not getting the kind of insights that actually help them shift customer behavior or move meaningful metrics.
Lacey is going to dig into this tension and offer a practical way forward.
What the talk will explore:
• Why product teams lose sight of their customers even while surrounded by data
• The difference between noise and insights that actually influence decisions and behavior
• How to understand real-world customer contexts when those worlds are complex and constantly changing
• The areas of customer insight most teams underinvest in and the downstream effects on product performance
• How behavior design principles help teams create products that genuinely change what people do
• A set of actionable steps you can take tomorrow to get closer to your customers without adding another tool to your stack

RSVP soon — space is limited at Drive Capital’s West Loop office.