Problem Finding Before Problem Solving

Join us for our next Product Tank Detroit networking event featuring a fireside chat with Emily Bowman where she will be discussing the importance of leveraging user experience in the product development process.

Emily will explore how spending time understanding the problem your product solves, the context in which it occurs, and the desire your target users have for a solution can provide invaluable insights to the design process and ensure your product will be useful and usable for those you're trying to serve.

Agenda:

6:30 Registration & Networking

7:00 Fireside Chat (Emily Bowman)

7:30 Networking

**Cash bar. Food and drinks will be available for purchase.

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Emily Bowman wants to live in a world where technology works for us, not against us. As a Senior User Experience Designer, she has leveraged user-centered design methodologies to help global brands like Jaguar, Land Rover, Kimberly-Clark, and Intel create useful and usable experiences on cars, phones, tablets, and the web. Lately she’s been designing the next generation of in-car infotainment for Cadillac. When she’s not nose deep in wireframes, Emily leads Ladies That UX Detroit, a professional group aimed to support and advance women in design and technology. Follow her on Twitter @awesomania.