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Dear product people,

We're happy to announce our next Regional Product Tank MeetUp.

By Regional, we mean inviting surrounding other chapter within the time zone, in an effort to coagulate a greater audience.
This effort will then help us unlock your favorite speakers and Product leaders.

///// Our speaker:
Ryan Goldman >>
Global VP Product Marketing at SoundCloud
www.soundcloud.com
https://www.linkedin.com/in/ryangoldman/

///// Topic:
Product Marketing and Matching the WHO and WHY to your WHAT and HOW

Did you know that your product, service, or feature has wildly different values, depending on the user? So how do you know for which type of user and use case you should be building? And once the product is ready to ship, how do you make sure it finds its way to the users with the highest willingness to pay and highest readiness to adopt?

Product marketing is the key to understanding the market for your product at every stage of the lifecycle. While brand, press, and advertising can help build awareness and affinity, product marketing’s job is to model the audiences and positioning that makes sure everyone — from product management to sales to partners — knows what your product is worth and how to go to market to capitalize on that insight.

In this session, you’ll learn:

  • Product marketing’s charter and skills
  • The relationship between PM and PMM
  • What go-to-market launch actually means
  • How product marketing operates in B2B vs. consumer

///// About Ryan
Ryan Goldman is the vice president of product marketing at SoundCloud. He previously led teams at Cloudera, SignalFx (now Splunk), Sentry.io, and Pendo and started his marketing career supporting strategic initiatives in Asia region at Cisco. He was also the founder of an early (and profitable) social network for music lovers.

///// Location: LIVE on YouTube
https://www.youtube.com/watch?v=GuKHFdqVuRs

///// Lead Organizers:
PT Tank Turkey:
https://www.linkedin.com/in/ezgierdem/

ProductTank Dubai (UAE) - Mihai
https://www.linkedin.com/in/mihaisava/

///// Organizers:
Product Folks! Amman (Jordan) - Ibrahim
https://www.linkedin.com/in/ibrahimabuhijleh/
https://www.facebook.com/groups/productfolks/

ProductTank Lviv (Ukraine) - Aleksandra
https://www.linkedin.com/in/aleksandrasmel/

ProductTank Bucharest (Romania) - Stefan
https://www.linkedin.com/in/stefan-tudor-murariu-4b0216a0/

ProductTank Estonia
https://www.linkedin.com/in/hossam-metwalli-8b717918/

Product Folks! Amman (Jordan) - Ibrahim
https://www.linkedin.com/in/ibrahimabuhijleh/
https://www.facebook.com/groups/productfolks/about

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