ProductTankHCMC 19th Meetup

We invite you to join this special meetup, along with another workshop that will be held on the evening of October 1, 2024.

This workshop, the first-ever initiative from our ProductTank HCMC team, is organized to provide you with hands-on experience in building the product. More details will be shared soon.

🔥 Topic: How to Create a Messaging Platform that Helps Sell Your Product

💬 Keynote Insight: When trying to market and sell products, too many companies focus on presenting product features. Features are important, but what the customer most cares about is how a product is going to address their needs. A well-defined messaging platform makes sure that your company is marketing and selling your value proposition and that all internal stakeholders are aligned on those key messages. Without a messaging platform, you are more likely to create marketplace confusion, not achieve your revenue goals and create a negative perception about your product.

Product Managers and Product Marketers must own the message and then enable the organization to take this message to the market. In this presentation we’ll present the key elements and format for a strong messaging platform.
Agenda
18:30: Guest Welcoming + Networking
19:00: Presentation + Q&A
19:45: Closing + Networking

Register here: https://forms.gle/sJDRzmdiwPDwiwLZ6