21st Meetup - Designing Global Products To Grow With Local Experiences

Workshop: Designing global products to grow with local experiences.

Location challenges in developing economies highlight a key issue: how do we design global products that truly work for local users? A one-size-fits-all approach often falls short, but when done right, global strategies can empower communities while strengthening the overall product.

Date: March 12, 2025
Time: 18:30 - 20:30
Location: Ho Chi Minh City (Venue details will be shared upon confirmation)

We'll explore:
- The challenge: Why location solutions struggle in developing economies
- Finding balance: How global products can solve local problems without losing relevance
- The impact: Designing for local empowerment while driving global success
- The tools: Practical frameworks and skills to apply immediately
- The proof: Real-world examples of international product design making a difference
Through the use case of the global app what3words, we aim to leave you with actionable insights to build products that scale globally—without losing their local soul.

GUEST SPEAKERS:
* Iannish Posooa - Lead Product Designer @ what3words
* Robyn Coles - Senior Product Manager @ what3words
* James Cochrane - Head of APAC Partnerships @ what3words

👉 Register link (limited seats)
https://forms.gle/zAmrh8wFgYqFfjkY8

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👏 Huge thanks to our sponsor: what3words, HR1 Vietnam for helping us 👏
what3words has divided the world into a grid of 3-metre squares, giving each a unique three-word address. It makes finding and sharing precise locations easy, from apartment entrances to remote villas. For example, ///tells.corrects.carpets pinpoints the exact front entrance of Ho Chi Minh City Central Post Office.

Available in over 60 languages, including Vietnamese, what3words is free to use via the iOS and Android apps or the online map at what3words.com. Millions of what3words addresses are used worldwide, with businesses using them to improve efficiency, reduce costs, and enhance customer experiences.
Key partners in the region include VinFast, Hyundai Thanh Cong, Jaguar, Land Rover, SK World, Lotte Mart, 7-Eleven Vietnam, Bus Map, and Vietnam Trail Series. Global emergency services rely on what3words to save time and resources in critical situations. what3words has a team of over 100 people in offices in the UK, Germany, Vietnam, Trinidad and Tobago, and Mongolia. The company has raised over £100 million in investment from backers, including Intel, Ingka (IKEA), Mercedes-Benz, Aramex, Deutsche Bahn, Subaru, and Sony Innovation Fund.
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What to bring
- Business cards, magnetic personality, and a positive mindset.

Nice to know
- No refreshments will be served.
- Come on time to minimize interruption.
Save the date & get ready for an insightful evening!