ProductTank October

ProductTank October is all about using analytics in Product Management. Three great speakers curated by Marc Abraham (http://www.twitter.com/MAA1) will share their experience on using analytics effectively in Product Management.

We are back in the heart of Shoreditch, at Central Foundation Boy's School on Cowper Street (https://maps.google.co.uk/maps?q=Central+Foundation+Boys+School&hl=en&ll=51.525914,-0.086002&spn=0.007009,0.01929&client=firefox-a&fb=1&gl=uk&hq=Central+Foundation+Boys+School&hnear=0x47d8a00baf21de75:0x52963a5addd52a99,London&cid=0,0,12003387383963018746&t=m&z=16&iwloc=A). Right next to Old Street tube station.

Speakers

Lee Duddell | Founder & Head of UX, WhatUsersDo

Based on his experience, Lee will talk about some of the potential pitfalls of using analytics and alternative ways to generate customer insight. He will argue that organisations should ditch the data-driven term and become insight-driven.

twitter: @whatusersdo (http://www.twitter.com/whatusersdo) | LinkedIn (http://www.linkedin.com/in/duddell)

Jo Binding | Former General Manager, Strategy & Product Development, BT Sport

Jo will be talking about her experiences of taking ideas from crazy pub conversations to launched products. Jo will cover off the analytics that were involved in the launch of these new products.

twitter: @JoBinding (http://www.twitter.com/JoBinding) | LinkedIn (http://www.linkedin.com/pub/jo-binding/23/1b2/3ab)

Alex Smith | Site Development Manager, Charles Tyrwhitt

The A/B and multivariate testing programme at Charles Tyrwhitt; what we measure at Charles Tyrwhitt and how the test results feed back into optimisation of the website. Subsequently are there any tradeoffs between data driven design and securing the best user experience?

LinkedIn (http://www.linkedin.com/in/veryalex)

Registration will start at 6:30pm, with the first presenter beginning at 7:30pm.

Finally we will have the usual networking over drinks before we repair to a nearby pub for more drinks around 9:30pm!

ProductTank is proudly sponsored by ThoughtWorks:

http://photos1.meetupstatic.com/photos/event/b/4/e/8/600_286606312.jpeg We are a software company and a community of passionate, purpose-led individuals. We think disruptively to deliver technology to address our clients' toughest challenges, all while seeking to revolutionize the IT industry and create positive social change. ThoughtWorks has grown from that small group in Chicago to a company of over 2500 passionate people spread across 29 offices in 12 countries: Australia, Brazil, Canada, China, Ecuador, Germany, India, Singapore, South Africa, Uganda, the United Kingdom, and the United States.