Online meetup: Product-Led Growth

Please note this is the online event. If you want to join in person, please RSVP to our In-Person Event.

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This month’s event explores the transformative potential of Product-Led Growth for organisations aiming to create products that can sell and upsell themselves, particularly in B2B environments. We will gain insights into the foundational principles of PLG, including its core mindset, and leave with actionable steps to make the shift towards a product-centric approach.

Our speakers:

Mirela Mus - Founder & CPO @ Product People

Mirela Mus is the Founder & CPO of Product People, the premier destination for Product Management services in Europe. Mirela supported companies like Zalando, Omio, DeepL, and The World Health Organization. Her background is in Computer Science, and she has an MBA. She's been doing product management for 12+ years, half of which were in a leadership role (50+ people). Based in Berlin since 2015. Mirela spends her downtime hiking, reading Sci-fi like The Culture, playing board games, and painting.

Her talk will be on how Product-Led Growth (PLG) can supercharge your organisation.

Stuart Jones - Head of Digital Products @ Domino's

With over 20 years in online technology, Stuart Jones has shaped product strategies for major brands, leading public-facing digital products and campaigns. As Head of Digital Product at Domino’s Pizza UK & Ireland, he previously led ITV X’s core experience product team and held senior eCommerce roles, including at KFC UK & Ireland. Renowned for building adaptable, high-performing product teams globally, Stuart focuses on aligning business goals with customer satisfaction, clear communication of vision, and tailored methodologies to foster success across diverse sectors.

His talk will be on moving away from the feature team model.

Guy Walker - Global Head of Product @ Kraken

Guy Walker is a seasoned product leader with a proven track record of driving digital transformation and spearheading innovative solutions from concept to launch. His expertise spans various industries, including robotics, AI, and restaurant technology, where he has consistently achieved significant cost savings and efficiency improvements. At Kraken, he successfully led the organisation's transition to a product strategy-led focus and oversaw the expansion of a product into new markets. Guy is also a respected executive coach and lecturer, empowering product management leaders to reach their full potential.

He will talk about his experiences shifting from an engineering-led organisation to a Product-Led one.

Alex Sheard - Product Manager @ iwoca will be our MC and moderator for the night. As always we will close our meet-up with a candid discussion and Q&A.

This event is sponsored by Kraken.

Kraken is a revolutionary energy tech platform based on advanced data and machine learning capabilities, and built around the customer.
Kraken promotes a culture of customer centricity, grounded on delivering simple processes and straightforward interactions. Built around a scalable, cloud-based architecture running continuous deployments, Kraken’s ability to help teams innovate and accelerate is second-to-none.

Location:
YouTube link available on the day

Timings:
7:00 - Talk starts / streaming starts
8:00 - Q&A
8:30 - Q&A Finish
9:00 - Close

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