How to Prioritize Customer Needs by The Lean Product Playbook Author Dan Olsen

We’re excited to host top product thought leader and author Dan Olsen in person for our June event! Join us for dinner, networking, and Dan’s talk on How to Prioritize Customer Needs, where he’ll share advice from his bestselling book The Lean Product Playbook.

We all know that most new product initiatives fail. A big reason why is because the team was focused on the solution they were building and weren’t as clear on the customer problem they were solving. In this talk, Dan Olsen will share his advice on how to understand and define customer problems before you start building. Once you have a well-defined problem space, the next question is: How do we prioritize the different opportunities we could pursue?

To answer this question, Dan will share his powerful but easy to use Importance vs. Satisfaction framework, which will help your team prioritize the opportunities that will create the most value for your customers. Dan will illustrate his frameworks with real world examples and case studies. Come learn how to increase your odds of product success.

After Dan’s talk, he will answer questions from the audience. If you have a copy of his book The Lean Product Playbook, bring it: Dan is happy to sign it for you!

Schedule:
6:00 to 6:30 Networking over dinner
6:30 to 7:30 Dan’s talk plus audience Q&A
7:30 to 8:00 Networking and Dan will sign books