When AI Is the Product and the Problem


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Featuring the Founders of PeakMetrics: Nick Loui & Bobby Lincoln
Join us for a deep dive into what it really means to build an AI-native company—especially when your product is designed to tackle challenges created by AI itself.
PeakMetrics sits at a rare and timely intersection. With an estimated 90% of online content projected to be synthetically generated by next year, their mission is urgent: help organizations cut through the noise, detect threats early, and stay ahead of a digital landscape shaped by bots, deepfakes, and misinformation.
In this session, co-founders Nick Loui and Bobby Lincoln will share:
- What it takes to build an AI-native company from the ground up
- How they designed a product that plays both offense and defense in an AI-driven world
- Lessons learned in aligning team structure, workflows, and product strategy around AI
- The cultural shifts needed when AI isn’t just a tool—but the foundation
Whether you’re experimenting with AI features or thinking about your next AI-first product, this talk will offer practical insights, cautionary tales, and a behind-the-scenes look at innovation in the age of AI.
PeakMetrics is a growing startup that generates real-time analytics for brands to identify and respond to emerging social media trends and online narratives. More at PeakMetrics.com
ProductTank Los Angeles is local meetup affiliated with Mind the Product. Our mission is to foster collaboration and growth with our local product management community. More at mindtheproduct.com

When AI Is the Product and the Problem