Product Delight: How Emotional Products Win Markets and Users

Dr Nesrine Changuel will explore the power of emotional connection in product development and how it can be a game-changer for differentiation, engagement, and long-term success.

While many teams focus on usability and performance, the most beloved products go beyond functionality: they create moments of delight that foster deep user loyalty.

Drawing from her experience at Skype, Spotify, Google Meet, and Chrome, as well as insights from product leaders at Dyson, HBO, and Atlassian, she will introduce the Delight Model, a structured approach to designing emotionally resonant products.

We’ll cover:
• How to identify delight opportunities using functional and emotional motivators
• The three types of delight: low, surface, and deep
• How to categorize solutions with the Delight Grid
• How to measure emotional impact and integrate delight-driven design into product development

Attendees will walk away with a fresh perspective on why emotional engagement is not just a “nice to have” but a strategic advantage that drives retention, differentiation, and business success. More at https://nesrine-changuel.com/product-delight-book/

ProductTank Los Angeles is local meetup affiliated with Mind the Product. Our mission is to foster collaboration and growth with our local product management community. More at mindtheproduct.com