From Chance to Discipline: The 9 Steps to Successful AI Product Creation

Most AI teams are operating on chance — whether they know it or not. Despite massive investment, the majority of AI initiatives stall at the demo stage, not because the technology fails, but because there's no disciplined system for turning AI ambition into production-ready products. The result? Ad hoc decisions at every critical juncture, invisible gaps that cascade into failure, and organizations that can't explain why some AI projects succeed while others quietly die.
In this talk, Shub Agarwal introduces the "From Chance to Discipline" framework — a 9-step methodology forged through Fortune 50 deployments, university research, and over $2B in quantified business impact. He'll diagnose where most AI product orgs break down, walk through the structured decision points that separate disciplined teams from those still guessing, and show how to measure your organization's AI product maturity. Attendees will learn how to build products that don't just launch — they learn, adapt, and evolve.
Whether you're a PM navigating your first AI feature or a product leader scaling an AI organization, you'll leave with a clear framework for moving your team from chance to discipline.

SPEAKER BIO
Shub Agarwal is a Professor of AI & Product Management at USC, where he founded the AI Trust Lab. He is the author of Successful AI Product Creation: A 9-Step Framework (Wiley), endorsed by leaders at Google, Meta, Microsoft, Stanford, and MIT. With 10+ AI/ML patents and $2B+ in quantified business impact, Shub has led AI product organizations at U.S. Bank, Amazon, and Silicon Valley startups. His book is available in 100+ Barnes & Noble stores nationwide.
Website: shub.ai
Book: https://a.co/d/6FffZ2k
LinkedIn: linkedin.com/in/shub
This time we will have our meetup in a beautiful campus: Loyola Marymount University with the collaboration of the LMU AI Student Society

ProductTank Los Angeles is local meetup affiliated with Mind the Product. Our mission is to foster collaboration and growth with our local product management community. More at mindtheproduct.com