ProductTank Milton Keynes: Storytelling for stakeholder buy-in

Storytelling for Stakeholder Buy-In: Winning Support for Your AI Vision

Join us for a lively, practical session with Dr Chloe Sharp, author of Make Products That Matter, as she demonstrates how product managers can use storytelling to secure stakeholder buy-in, especially when championing investment in AI tools.

Discover how to craft narratives that make complex technology clear, relevant, and impossible to ignore. Whether you’re pitching an AI initiative to leadership, rallying a cross-functional team, or persuading a hesitant colleague, you’ll learn proven techniques to influence decisions and align diverse interests.

Expect 30 minutes of energy, interaction, and ready-to-use tips with 15 mins Q&A. Bring your curiosity, your questions, and maybe even your own AI project idea. Together, we’ll explore how the right story can transform AI from a risky bet into a shared vision worth backing.

Dr Chloe Sharp is an experienced product leader, researcher, and storyteller with over 15 years’ experience helping organisations turn ideas into products that matter.

As the author of Make Products That Matter, she combines deep expertise in product management, user research, and leadership with a unique ability to craft stories that win stakeholder buy-in and inspire action. Chloe has advised startups, scale-ups, and global brands, guiding teams to make evidence-based decisions, align around shared visions, and successfully bring innovative products, including AI-driven solutions to market.